Bitter Plus Sweet ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ by Liying Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2026
Bitter Plus Sweet ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ
by Liying Wang
Client: Liying Wang
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
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The Design
About Bitter Plus Sweet ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ
ຂໍ້ຄວາມໜັງສື: ເອກະລັກອົງກອນ Bitter plus Sweet ໄດ້ຈິນຕະນາການໃໝ່ຕໍ່ຄວາມງາມຂອງກາເຟຝີມື ຜ່ານໂມໂນແກຣມທີ່ອ່ານໄດ້ສອງແບບ. ໄດ້ຮັບແຮງບັນດານໃຈຈາກຄວາມເປັນຄູ່ຂອງກາເຟ, ຄວາມສົມດຸນລະຫວ່າງຄວາມເຂັ້ມແຂງ ແລະ ຄວາມອ່ອນໂຍນ, ການອອກແບບໄດ້ຫຼໍ່ຫຼອມຮູບໃຈເລຂາຄະນິດເຂົ້າກັບອັກສອນຫຍໍ້ຂອງແບຣນ. ຕົວ B ທີ່ມີໂຄງສ້າງໝາຍເຖິງການຄົ່ວແບບຂົມ, ໃນຂະນະທີ່ຕົວ S ສະແດງເຖິງຄວາມຫວານ. ອອກແບບຢູ່ເທິງຕາຂ່າຍທາງຄະນິດສາດທີ່ເຂັ້ມງວດ, ໂລໂກ້ທີ່ສາມາດປັບຂະໜາດໄດ້ນຳໃຊ້ຊຸດສີແບບທຳມະຊາດຂອງສີນ້ຳຕານເອສເປຣຊໂຊ ແລະ ສີຂຽວເສຈ. ວິທີການນີ້ໄດ້ພິກຜັນຄວາມຄິດຈຳລອງທາງອຸດສາຫະກຳ, ດຶງດູດຜູ້ບໍລິໂພກດ້ວຍເລື່ອງເລົ່າທາງສາຍຕາທີ່ເຊື່ອງໄວ້ຢ່າງໜ້າພໍໃຈ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Bitter Plus Sweet ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Bitter Plus Sweet ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Bitter Plus Sweet ໜ້າທີ່ຫຼັກ: ເອກະລັກອົງກອນ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
- Dimensions & Packaging
- This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
- Tags
- Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
- Production Technology
- The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
- Design Challenge
- The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
- Research
- Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
- Inspiration
- This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
- Project Duration
- The project started in December 2025 in California, U.S., and finished at the end of February 2026.
- Operation Flow
- The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
- Image Credits
- Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.
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