Fattoria il Gambero - Winery ຕົວຕົນຂອງສາຍຕາ by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2017
Fattoria il Gambero - Winery ຕົວຕົນຂອງສາຍຕາ
Client: Ferrariodesign
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery ຕົວຕົນຂອງສາຍຕາ
Fattoria il Gambero ວາງຕົວຂອງມັນເອງໃນຕະຫຼາດດ້ວຍວິທີການແບບເຄື່ອນໄຫວແລະທັນສະໄຫມ, ເພື່ອເສີມຂະຫຍາຍປະຫວັດສາດຂອງຕົນເອງ, ເຊິ່ງມາຮອດປີ 1880. ນີ້ແມ່ນເຫດຜົນສໍາລັບເຄື່ອງຫມາຍການຄ້າຂອງ "G" stylized; ມັນບົ່ງບອກເຖິງຄວາມຮູ້ສຶກຂອງ corkscrew uncorking ແກ້ວແລະ resembles ຖະຫນົນຫົນທາງທີ່ນໍາໄປສູ່ບໍລິສັດ. ຕົວອັກສອນ sans serif ເພີ່ມສານໃຫ້ກັບສັນຍາລັກທີ່ບໍ່ມີຕົວຕົນບາງຢ່າງນີ້ແລະເຊື່ອມຕໍ່ອະດີດບູຮານຂອງມັນຢ່າງບໍ່ຢຸດຢັ້ງກັບປະຈຸບັນ. ສີໃຫ້ຮູບພາບທັງຫມົດເປັນການສໍາພັດນະວັດຕະກໍາ, ໃນຂະນະທີ່ຄຸນລັກສະນະບາງຢ່າງຂອງອະດີດໄດ້ຖືກຮັກສາໄວ້, ຕົວຢ່າງເຊັ່ນ, ໃນເຈ້ຍ embossed ຂອງ Brochure.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Fattoria il Gambero - Winery ຕົວຕົນຂອງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Fattoria il Gambero - Winery ຕົວຕົນຂອງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Fattoria il Gambero - Winery ຕົວຕົນຂອງສາຍຕາ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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