Feral Horses Brand Identity ອັດຕະລັກອົງກອນ by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2018
Feral Horses Brand Identity ອັດຕະລັກອົງກອນ
Client: Feral Horses
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #65397The Design
About Feral Horses Brand Identity ອັດຕະລັກອົງກອນ
ອັດຕະລັກແບຣນ Feral Horses ແມ່ນອັດຕະລັກອົງກອນທີ່ອອກແບບໃຫ້ກັບບໍລິສັດທີ່ດຳເນີນທຸລະກິດໃນຂົງເຂດການລົງທຶນສິລະປະຮ່ວມສະໄໝ. ອັດຕະລັກນີ້ສື່ສານກັບກຸ່ມເປົ້າໝາຍສາມກຸ່ມ ຄື: ຜູ້ທີ່ມັກສິລະປະ, ນັກຄ້າມືອາຊີບ, ແລະ ຜູ້ປະສົບຄວາມສຳເລັດທີ່ມີຄວາມຢາກຮູ້ຢາກເຫັນ. ພິກໂຕແກຣມດຽວໄດ້ນຳເອົາດ້ານສິລະປະ ແລະ ດ້ານການເງິນຂອງແບຣນມາປະສົມປະສານກັນ. ໂລໂກ້ ແລະ ຮູບແບບຕ່າງໆຂອງມັນຖືກອອກແບບຢ່າງລະອຽດຖີ່ຖ້ວນລະດັບພິກເຊວ ເພື່ອໃຫ້ເຄື່ອງໝາຍນີ້ຄົງຄວາມຊັດເຈນ ແລະ ສາມາດຈົດຈຳໄດ້ງ່າຍ. ສີສັນຕ່າງໆຖືກກຳນົດຂຶ້ນດ້ວຍລະບົບ Pantone ແລ້ວຈຶ່ງແປງເປັນ sRGB ແລະ CMYK. ຟອນທີ່ຄັດເລືອກໄວ້ສາມາດນຳໃຊ້ໄດ້ດີທັງໃນສິ່ງພິມ ແລະ ໜ້າຈໍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Feral Horses Brand Identity ອັດຕະລັກອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Feral Horses Brand Identity ອັດຕະລັກອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Feral Horses Brand Identity ອັດຕະລັກອົງກອນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards. - Dimensions & Packaging
- All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
- Tags
- art, investment, economy, financial, artist, artwork,
- Production Technology
- For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
- Design Challenge
- The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
- Research
- The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
- Inspiration
- The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
- Project Duration
- The project started in October 2016 in Milan and finished in january 2017 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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