InterBrasil Logotype Redesign ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2020
InterBrasil Logotype Redesign ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້
Client: InterBrasil
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #86886The Design
About InterBrasil Logotype Redesign ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້
ແຮງບັນດານໃຈ ສຳ ລັບການຄິດຄືນ ໃໝ່ ແລະການອອກແບບ ໃໝ່ ຂອງຍີ່ຫໍ້ແມ່ນການປ່ຽນແປງ ໃໝ່ ແລະການເຊື່ອມໂຍງເຂົ້າກັບວັດທະນະ ທຳ ຂອງບໍລິສັດ. ການອອກແບບຫົວໃຈບໍ່ສາມາດຢູ່ພາຍນອກກັບຍີ່ຫໍ້ອີກຕໍ່ໄປ, ດົນໃຈການຮ່ວມມືທັງພາຍໃນກັບພະນັກງານ, ແຕ່ຍັງມີລູກຄ້າ ນຳ ອີກ. ສະຫະພາບລວມລະຫວ່າງຜົນປະໂຫຍດ, ຄວາມຕັ້ງໃຈແລະຄຸນນະພາບຂອງການບໍລິການ. ຈາກຮູບຮ່າງຫາສີ, ການອອກແບບ ໃໝ່ ໄດ້ລວມເອົາຫົວໃຈເຂົ້າກັບ B ແລະສຸຂະພາບຂ້າມໃນ T. ສອງ ຄຳ ນີ້ເຂົ້າກັນເປັນສ່ວນກາງເຮັດໃຫ້ໂລໂກ້ຄ້າຍຄືກັບ ຄຳ ໜຶ່ງ, ສັນຍາລັກ ໜຶ່ງ, ລວມເອົາ R ແລະ B ເຂົ້າ ຫົວໃຈ.
The Recognition
About the A' Design Award ລະດັບເງິນ
InterBrasil Logotype Redesign ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. InterBrasil Logotype Redesign ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. InterBrasil Logotype Redesign ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - Dimensions & Packaging
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- Tags
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- Production Technology
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- Design Challenge
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - Inspiration
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- Project Duration
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- Operation Flow
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
- Team Members
- Mateus Matos Montenegro
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