Yau Sik San ການອອກແບບຕາສິນຄ້າ by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເຫຼັກ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເຫຼັກກຣາຟິກ· 2020
Yau Sik San ການອອກແບບຕາສິນຄ້າ
by 1983Asia
Client: 1983Asia
A' Design Award ລະດັບເຫຼັກ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San ການອອກແບບຕາສິນຄ້າ
Yau Sik San ແມ່ນການອອກແບບຕາສິນຄ້າທີ່ສ້າງຂຶ້ນສຳລັບແບຣນອາຫານກວາງຕຸ້ງ. ອັດຕະລັກສະນ໌ນີ້ຖືກສ້າງຂຶ້ນອ້ອມຮອບເທບເຈົ້າແຫ່ງການປຸງແຕ່ງອາຫານ, ຮູບປັ້ນຈາກຄວາມເຊື່ອຈີນບູຮານທີ່ກ່ຽວຂ້ອງກັບເຄື່ອງນຸ່ງຫົ່ມ, ອາຫານ, ໂຊກລາບ ແລະ ອາຍຸຍືນ. ອັກສອນວິຈິດແບບຈີນຖືກນຳໃຊ້ສຳລັບຊື່ແບຣນເພື່ອສະແດງອອກເຖິງເອກະລັກສະເພາະຂອງພາກພື້ນກວາງຕຸ້ງ. ການປະສົມສີແບບດັ້ງເດີມຊ່ວຍສະໜັບສະໜູນພາບລັກທາງສາຍຕາ. ຫີບຫໍ່ຜະລິດຂຶ້ນດ້ວຍການພິມເທິງເຈ້ຍພິເສດ, ການເຄືອບຢູວີ, ການປັກ, ການພິມແບບຣີແອັກທິບ ແລະ ການປະທັບຮ້ອນ. ຈຸດປະສົງແມ່ນເພື່ອນຳສະເໜີຄຸນນະພາບຂອງອາຫານຜ່ານເລື່ອງລາວທາງວັດທະນະທຳ.
The Recognition
About the A' Design Award ລະດັບເຫຼັກ
Yau Sik San ການອອກແບບຕາສິນຄ້າ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Yau Sik San ການອອກແບບຕາສິນຄ້າ ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Yau Sik San ການອອກແບບຕາສິນຄ້າ ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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