Menogga ການອອກແບບແບຣນດ໌ by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Menogga ການອອກແບບແບຣນດ໌
by 1983Asia
Client: 1983Asia
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #86957The Design
About Menogga ການອອກແບບແບຣນດ໌
Menogga ແມ່ນການອອກແບບແບຣນດ໌ທີ່ອີງໃສ່ວັດທະນະທຳຂອງຊົນເຜົ່າຈ້ວງໃນປະເທດຈີນ. ຕຳນານພື້ນເມືອງຂອງຊາວຈ້ວງກ່າວໄວ້ວ່າ ມະນຸດຖືກເກີດມາຈາກດອກໄມ້, ແລະ ເທບີ Menogga ຍັງໄດ້ຮັບການເຄົາລົບບູຊາມາຈົນເຖິງທຸກມື້ນີ້. ອັດຕະລັກຂອງແບຣນດ໌ໄດ້ສະທ້ອນເຖິງຈິດວິນຍານແຫ່ງຄວາມເປັນຍິງ, ຄວາມກະລຸນາ ແລະ ຄວາມອົດທົນທີ່ພົບເຫັນຢູ່ໃນຕຳນານດັ່ງກ່າວ. ຮູບແບບຜ້າພື້ນເມືອງດັ້ງເດີມຂອງຊາວຈ້ວງໄດ້ຖືກສະແກນ ແລະ ແຕ້ມຄືນໃໝ່ດ້ວຍໂປຣແກຣມອອກແບບດິຈິຕອລ ເພື່ອສ້າງເປັນລະບົບພາບພົດທັນສະໄໝ. ອັດຕະລັກນີ້ຖືກນຳໄປໃຊ້ກັບເຄື່ອງນຸ່ງຫົ່ມ, ບັນຈຸພັນ ແລະ ຄັນຮົ່ມ, ໂດຍນຳໃຊ້ເຕັກນິກການປັ໊ມຮ້ອນ, ການປັກ ແລະ ການພົ່ນຂົນ. ຈຸດປະສົງແມ່ນເພື່ອແບ່ງປັນວັດທະນະທຳຂອງກວາງຊີໃຫ້ກັບຜູ້ຄົນໃນວົງກວ້າງຫຼາຍຂຶ້ນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Menogga ການອອກແບບແບຣນດ໌ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Menogga ການອອກແບບແບຣນດ໌ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Menogga ການອອກແບບແບຣນດ໌ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Image Credits
- 1983ASIA
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