Meat n Beer ການອອກແບບຍີ່ຫໍ້ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Meat n Beer ການອອກແບບຍີ່ຫໍ້
Client: Meat n Beer
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer ການອອກແບບຍີ່ຫໍ້
Beer n Beer ໄດ້ຖືກຖືວ່າເປັນຮ້ານທຸງທີ່ຂາຍຊີ້ນແລະເບຍພິເສດ. ແຮງບັນດານໃຈຂອງໂລໂກ້ແມ່ນມາຈາກການລວມຕົວຜະລິດຕະພັນທີ່ມີຄວາມ ໝາຍ ສອງຢ່າງຂອງພວກເຂົາ. ຈາກຫົວງົວປະເພນີທີ່ມີຫົວໃຫຍ່ຂອງພວກເຂົາ, ປ່ຽນດ້ວຍການອອກແບບທີ່ມີຮູບສັນຍາລັກໃນແວ່ນຕາໂລຫະທີ່ມີສາຍລວດລາຍທີ່ທັນສະ ໄໝ, ຕິດຕໍ່ພົວພັນກັບອົງປະກອບພື້ນເມືອງອື່ນໆ, ຂວດເບຍ. ສະຫະພັນແມ່ນຢູ່ໃນຊ່ອງທາງບວກແລະດ້ານລົບ, ຢ່າງສະຫງ່າງາມແລະສະຫງ່າງາມເປັນສັນຍາລັກອັນ ໜຶ່ງ ທີ່ຂໍ້ຄວາມແລະຮູບພາບປະກອບເປັນຮູບດຽວ. ຕົວ ໜັງ ສືພິມບົດລະຄອນແລະປະສົມແບບເກົ່າແກ່ແບບອັກສອນແບບອັກສອນແບບອຸດສາຫະ ກຳ ແລະໃຊ້ຕົວອັກສອນທີ່ທັນສະ ໄໝ ກວ່າ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Meat n Beer ການອອກແບບຍີ່ຫໍ້ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Meat n Beer ການອອກແບບຍີ່ຫໍ້ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Meat n Beer ການອອກແບບຍີ່ຫໍ້ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
