Butterfly ບ່ອນນັ່ງເຮືອບິນ by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບຍານພາຫະນະ, ການເຄື່ອນທີ່ ແລະ ການຂົນສົ່ງ Competition Category.
ເງິນຍານພາຫະນະ· 2020
Butterfly ບ່ອນນັ່ງເຮືອບິນ
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
A' Design Award ລະດັບເງິນ Winner in ຍານພາຫະນະ Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly ບ່ອນນັ່ງເຮືອບິນ
Butterfly ແມ່ນລະບົບບ່ອນນັ່ງເຮືອບິນທີ່ມີຄວາມຍືດຫຍຸ່ນ ເຊິ່ງເຮັດໃຫ້ສາມາດປ່ຽນແປງລະຫວ່າງບ່ອນນັ່ງຊັ້ນປະຢັດພຣີມຽມ ແລະ ຫ້ອງນອນຮາບພຽງຊັ້ນທຸລະກິດ. ແຕ່ລະຫ້ອງ Butterfly ປະກອບມີບ່ອນນັ່ງທີ່ປັບເອນໄດ້ສອງບ່ອນ ຈັດວາງແບບສະຫຼັບກັນ, ແລະ ບ່ອນນັ່ງທັງສອງລວມກັນຖືກຂາຍເປັນຊັ້ນປະຢັດພຣີມຽມ. ພະນັກງານໃນຫ້ອງໂດຍສານສາມາດພິກບ່ອນນັ່ງຂ້າງໜ້າຕ່າງໃຫ້ກາຍເປັນໂຊຟາຂ້າງໄດ້, ສ້າງເປັນຫ້ອງຊັ້ນທຸລະກິດສຳລັບຜູ້ໂດຍສານໜຶ່ງຄົນ. ການພິກບ່ອນນັ່ງຂ້າງທາງຍ່າງນຳອີກຈະສ້າງເປັນພື້ນຜິວຮາບພຽງຂະໜາດໃຫຍ່ສຳລັບການນອນ. ລະບົບນີ້ເຮັດໃຫ້ຜູ້ປະຕິບັດງານສາມາດປັບຫ້ອງໂດຍສານໃຫ້ເໝາະສົມກັບຄວາມຕ້ອງການທີ່ປ່ຽນແປງ ແລະ ນຳໃຊ້ພື້ນທີ່ຢ່າງມີປະສິດທິພາບ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Butterfly ບ່ອນນັ່ງເຮືອບິນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Butterfly ບ່ອນນັ່ງເຮືອບິນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Butterfly ບ່ອນນັ່ງເຮືອບິນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
Sponsored
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