Go Training Institution ການສ້າງແບຣນ by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Go Training Institution ການສ້າງແບຣນ
by Seethink
Client: Seethink
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution ການສ້າງແບຣນ
ໂຄງການ Go Training Institution ເປັນໂຄງການອັດຕະລັກສະນະທາງພາບ (visual identity) ທີ່ສ້າງຂຶ້ນສຳລັບໂຮງຮຽນທີ່ສອນເກມກະດານຈີນທີ່ເອີ້ນວ່າ ໂກ (Go). ອັດຕະລັກສະນະນີ້ນຳໃຊ້ຮູບຮ່າງບວກ ແລະ ລົບ (positive and negative shapes) ເຊິ່ງເປັນແນວຄວາມຄິດທາງພາບທີ່ກ່ຽວຂ້ອງກັບຄວາມສົມດຸນທີ່ພົບເຫັນຢູ່ໃນວັດທະນະທຳຂອງເກມໂກ. ການແຕ້ມເສັ້ນໃນຮູບແບບພູ່ກັນ ແລະ ນ້ຳໝຶກແບບດັ້ງເດີມຖືກຮວມເຂົ້າກັບທ່າທາງຂອງການຫຼີ້ນເກມໂກ. ອົງປະກອບແບບດັ້ງເດີມຖືກຜະສົມຜະສານກັບຮູບແບບຮ່ວມສະໄໝ ແລະ ຮູບແບບທີ່ມີຄວາມສະດຸ້ງໃສ ເໝາະສົມກັບເດັກນ້ອຍ. ຊິ້ນງານສິ່ງພິມປະກອບມີນາມບັດ, ເຈ້ຍຂຽນ ແລະ ບັດການສອນ ຊຶ່ງຜະລິດດ້ວຍການພິມລະບົບດິຈິຕອລ ແລະ ການແກະສະຫຼັກດ້ວຍເລເຊີ. ຈຸດປະສົງແມ່ນເພື່ອສົ່ງເສີມວັດທະນະທຳຈີນຜ່ານທາງພາບໃຫ້ເປັນທີ່ຮັບຮູ້.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Go Training Institution ການສ້າງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Go Training Institution ການສ້າງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Go Training Institution ການສ້າງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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