Press Art Book by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Press Art Book
Client: Mika Yamakoshi
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #89569The Design
About Press Art Book
ປື້ມສິລະປະໄດ້ຮັບການອອກແບບເພື່ອຄົ້ນຄວ້າ ຄຳ ຖາມທີ່ຖືກຍົກຂຶ້ນມາໂດຍນັກປະດິດເຄື່ອງປະດັບ; ຂະບວນການສະມາຄົມຈິດໃຈຂອງພວກເຮົາແມ່ນຂື້ນກັບການຄົ້ນຫາທາງອິນເຕີເນັດຫຼາຍກ່ວາປະສົບການສ່ວນຕົວຫຼືຄວາມຮູ້ສຶກທີ່ບໍ່ຖືກຕ້ອງ. ປື້ມຫົວນີ້ມີ 8 ຕົວເລກແລະ ຄຳ ສຳ ຄັນທີ່ມາຈາກສູດຄົ້ນຫາຮູບພາບ. ຄຳ ສັບຕ່າງໆແມ່ນພິມອອກຕ່າງຫາກໃນເຈ້ຍຕິດຕາມເພື່ອໃຫ້ຜູ້ຊົມສາມາດເບິ່ງເຫັນໄດ້ພຽງແຕ່ການຫົດຕົວ, ຫລືການປະສົມປະສານຂອງມັນກັບ ຄຳ ຫລັກຂອງມັນ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Press Art Book ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Press Art Book ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Press Art Book ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
- Dimensions & Packaging
- Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used. - Tags
- art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
- Production Technology
- Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
- Design Challenge
- We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.
We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.
Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape. - Research
- To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence. - Inspiration
- This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
- Project Duration
- The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
- Operation Flow
- This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon. - Patents
- Copyrights belong to Mika Yamakoshi, 2019.
- Team Members
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Takashi Hiramatsu
Translator: Marika Seo
Art work: Mika Yamakoshi - Image Credits
- Image＃1:Photographer Takashi Hiramatsu, 2019.
Image＃2:Photographer Takashi Hiramatsu, 2019.
Image＃3:Photographer Takashi Hiramatsu, 2019.
Image＃4:Photographer Takashi Hiramatsu, 2019.
Image＃5:Photographer Takashi Hiramatsu, 2019.
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