Sincha-Man ອັດຕະລັກຂອງອົງກອນ by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Sincha-Man ອັດຕະລັກຂອງອົງກອນ
Client: Sinchaman
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #91597The Design
About Sincha-Man ອັດຕະລັກຂອງອົງກອນ
Sincha-Man ແມ່ນໂຄງການອັດຕະລັກຂອງອົງກອນທີ່ສ້າງຂຶ້ນສຳລັບການບໍລິການເຊົ່າ ແລະ ໃຫ້ເຊົ່າລົດຂະໜາດນ້ອຍ. ອັດຕະລັກນີ້ຖືກສ້າງຂຶ້ນອ້ອມຮອບຕົວລະຄອນຮີໂຣ ເນື່ອງຈາກວ່າຮີໂຣເປັນທີ່ຮູ້ຈັກຢ່າງກວ້າງຂວາງຜ່ານສັນຍາລັກຂອງພວກເຂົາ. ພາບປະກອບ, ໄອຄອນ, ສັນຍາລັກ ແລະ ຕົວອັກສອນທີ່ວາດດ້ວຍເສັ້ນສີຟ້າເຢັນສະແດງອອກເຖິງຄວາມຊື່ສັດ, ຄວາມໄວ້ວາງໃຈ ແລະ ຄວາມວ່ອງໄວ. ລວດລາຍທີ່ສະແດງເຖິງວົງແສງຮາໂລຂອງຮີໂຣຊ່ວຍສະໜັບສະໜູນແນວຄິດຫຼັກນີ້. ອົງປະກອບດຽວກັນນີ້ຖືກນຳໃຊ້ຢ່າງສອດຄ່ອງກັນຕະຫຼອດທັງສື່ອອນລາຍ ແລະ ອອບລາຍ. ອັດຕະລັກນີ້ມີເປົ້າໝາຍເພື່ອສ້າງການຈົດຈຳທີ່ເຂັ້ມແຂງໃຫ້ກັບແບຣນໃໝ່ ພ້ອມທັງສ້າງຄວາມປະທັບໃຈທີ່ດີໃນຕະຫຼາດທີ່ມີການແຂ່ງຂັນສູງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Sincha-Man ອັດຕະລັກຂອງອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Sincha-Man ອັດຕະລັກຂອງອົງກອນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Sincha-Man ອັດຕະລັກຂອງອົງກອນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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