Option ການອອກແບບໂປສເຕີ by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Option ການອອກແບບໂປສເຕີ
by Haolai Zhou
Client: H.Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #91989The Design
About Option ການອອກແບບໂປສເຕີ
Option ແມ່ນການອອກແບບໂປສເຕີກ່ຽວກັບສິດທິສະຕີ. ໂປສເຕີນີ້ຮຽກຮ້ອງໃຫ້ຜູ້ຍິງບໍ່ຢູ່ນິ້ງງຽບ ແລະ ໃຫ້ສົ່ງສຽງຂອງຕົນອອກສູ່ໂລກ. ຂໍ້ຄວາມດັ່ງກ່າວຍັງຮຽກຮ້ອງໃຫ້ສາທາລະນະຊົນບໍ່ນິ້ງງຽບຕໍ່ບັນຫາທີ່ເກີດຂຶ້ນອ້ອມຂ້າງພວກເຂົາໃນທຸກໆມື້. ຄວາມງຽບບໍ່ແມ່ນທາງເລືອກ ບໍ່ວ່າຈະສຳລັບຜູ້ຍິງ ຫຼື ສາທາລະນະຊົນ. ພາບຫຼັກຂອງໂປສເຕີແມ່ນສັນຍາລັກເຄື່ອງໝາຍກາກບາດ ເຊິ່ງນຳມາຈາກເຄື່ອງໝາຍທີ່ຖືກຂີດໃສ່ຮ່າງແບບ ແລະ ສະເກັດແບບທີ່ຖືກປະຖິ້ມໃນລະຫວ່າງການທົບທວນຜົນງານ. ເຄື່ອງໝາຍກາກບາດນີ້ສະແດງອອກວ່າ ຄວາມງຽບບໍ່ແມ່ນທາງເລືອກ. ໂປສເຕີມີຂະໜາດ 11 ຄູນ 17 ນິ້ວ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Option ການອອກແບບໂປສເຕີ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Option ການອອກແບບໂປສເຕີ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Option ການອອກແບບໂປສເຕີ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Team Members
- Haolai Zhou
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
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