Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື by Willy Lai and Dave Torres

Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ Competition Category.

ເງິນມືຖື· 2020

Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award ລະດັບເງິນ Winner in ມືຖື Category

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The Design

About Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື

Macy's App ແມ່ນແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖືທີ່ໄດ້ຮັບການອອກແບບໃໝ່ໃນປີ 2019 ສຳລັບອຸປະກອນ Android ແລະ iOS. ແອັບພລິເຄຊັນນີ້ອະນຸຍາດໃຫ້ລູກຄ້າໄດ້ຄົ້ນຫາແລະຊື້ຜະລິດຕະພັນແຟຊັນ, ຄວາມງາມ ແລະເຄື່ອງໃຊ້ໃນບ້ານຈາກໂທລະສັບສະມາດໂຟນຫຼືແທັບເລັດ. ໂຄງຮ່າງນັ້ນສະອາດແລະຮຽບງ່າຍ, ແລະນຳເອົາແນວຄິດດ້ານພາບຈາກສື່ແຟຊັນແລະຜະລິດຕະພັນເຕັກໂນໂລຊີຂອງຜູ້ບໍລິໂພກ. ເຄື່ອງມືທີ່ອີງໃສ່ກ້ອງຖ່າຍຮູບຮອງຮັບການສະແກນແລະຈ່າຍເງິນ, ແລະຄຸນສົມບັດຄວາມເປັນຈິງເສີມອະນຸຍາດໃຫ້ລູກຄ້າໄດ້ເບິ່ງຕົວຢ່າງຜະລິດຕະພັນກ່ອນຊື້. ການອອກແບບໃໝ່ນີ້ອີງໃສ່ການຄົ້ນຄວ້າຜູ້ໃຊ້ຢ່າງກວ້າງຂວາງແລະຄຳຕິຊົມຂອງລູກຄ້າ, ແລະການມີສ່ວນຮ່ວມຂອງຜູ້ໃຊ້ໄດ້ເພີ່ມຂຶ້ນຫຼັງຈາກການເປີດໂຕ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Macy’s App Redesign ໜ້າທີ່ຫຼັກ: ແອັບພລິເຄຊັນຊື້ເຄື່ອງຜ່ານມືຖື ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.