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Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ by SpActrum

Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.


ທອງສຳລິດພາຍໃນ· 2021

Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ

by SpActrum

Client: SpActrum

A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category

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The Design

About Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ

Masstone ເປັນການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກທີ່ຕັ້ງຢູ່ໃນເມືອງໄທ່ຢວນ, ປະເທດຈີນ. ຮ້ານບູຕິກນີ້ມີເນື້ອທີ່ 520 ຕາລາງແມັດ ແບ່ງເປັນສອງຊັ້ນ ແລະ ຖືກຈັດວາງໃນຮູບແບບສວນພາຍໃນ. ທາງລາດຊັນອ່ອນໆຂະໜາດໃຫຍ່ນຳໄປສູ່ທາງເຂົ້າ, ແລະ ທາງລາດອີກເສັ້ນໜຶ່ງເຊື່ອມຕໍ່ໄປຫາເວທີຊັ້ນເທິງ. ບັນໄດສັ້ນສາມແຫ່ງເພີ່ມເສັ້ນທາງເດີນອີກຫຼາຍທາງ. ທາງລາດ, ເວທີ ແລະ ບັນໄດເຫຼົ່ານີ້ຮອງຮັບການນຳໃຊ້ຫຼາຍຮູບແບບ ບໍ່ວ່າຈະເປັນການສະແດງແບບເສື້ອຜ້າ (runway shows), ການລອງເສື້ອຜ້າ, ການຂາຍ ແລະ ການພັກຜ່ອນ. ວັດສະດຸທີ່ນຳໃຊ້ປະກອບມີແຜ່ນອະລູມິນຽມແບບ anodized, GRG, ຫີນແກຣະນິໂຕ (terrazzo) ແລະ ໂຄງສ້າງເຫຼັກ. ກຳແພງສີຂຽວທີ່ມີລະບົບຫົດນ້ຳອັດຕະໂນມັດຊ່ວຍເຮັດໃຫ້ຮູບຊົງເລຂາຄະນິດມີຄວາມນຸ້ມນວນຂຶ້ນ. ໂຄງສ້າງຄອນກຣີດຖືກປ່ອຍໃຫ້ເຫັນແບບເປີດເຜີຍໂດຍບໍ່ມີການປົກປິດ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Masstone ການອອກແບບພາຍໃນຮ້ານແຟຊັ່ນບູຕິກ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging
The site has a total area of 520 Sq.mt.and is split in two floors
Tags
boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology
anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration
The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration
The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow
The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members
Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits
image: Zhen Li, Yan Pan

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