Yum Rob ພາຍໃນຮ້ານອາຫານ by Zhidong Du is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ເງິນພາຍໃນ· 2020
Yum Rob ພາຍໃນຮ້ານອາຫານ
by Zhidong Du
Client: MET Creative Brand
A' Design Award ລະດັບເງິນ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #95774The Design
About Yum Rob ພາຍໃນຮ້ານອາຫານ
Yum Rob ແມ່ນຮ້ານອາຫານອັດສະລິຍະຕາມແນວຄິດໃນເມືອງເຫິງສຸ່ຍ. ພື້ນທີ່ພາຍໃນມີເນື້ອທີ່ 450 ຕາລາງແມັດ ແລະ ຕິດຕາມແນວທາງທັນສະໄໝ ແລະ ຮຽບງ່າຍ. ທາງເຂົ້າໃຊ້ເສັ້ນໂຄ້ງວົງມົນທີ່ນຳມາຈາກຮູບພາບຫຸ່ນຍົນຂອງແບຣນ, ຕິດກອບດ້ວຍສະແຕນເລດແບບກະຈົກ. ຜິວກະຈົກຢູ່ສາມດ້ານຂອງທາງຍ່າງພາຍໃນສ້າງທາງຜ່ານທີ່ດຶງດູດເຂົ້າສູ່ບັນຍາກາດ. ແຖບໄຟສີ ແລະ ໄຟໃຍແກ້ວນຳແສງຢູ່ເພດານປັ້ນແຕ່ງບັນຍາກາດທາງສາຍຕາ. ພື້ນທີ່ລໍຖ້າມີບ່ອນນັ່ງເປັນຂັ້ນໄດ ທີ່ຊີ້ນຳການເຄື່ອນໄຫວ ແລະ ຮອງຮັບແຂກໄດ້ຫຼາຍຂຶ້ນ. ການສາຍພາບແບບພາໂນຣາມາເຮັດໃຫ້ສະພາບແວດລ້ອມການຮັບປະທານອາຫານສົມບູນ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Yum Rob ພາຍໃນຮ້ານອາຫານ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Yum Rob ພາຍໃນຮ້ານອາຫານ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Yum Rob ພາຍໃນຮ້ານອາຫານ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
- Dimensions & Packaging
- The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
- Tags
- Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
- Production Technology
- The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
- Design Challenge
- The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
- Research
- As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition. - Inspiration
- The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
- Project Duration
- The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
- Operation Flow
- The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
- Patents
- Copyrights belong to Zhidong Du, 2019.
- Team Members
- Zhidong Du
Ailing Xu - Image Credits
- Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.
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