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Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ by SpActrum

Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award ລະດັບເງິນ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.


ເງິນພາຍໃນ· 2021

Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ

by SpActrum

Client: SpActrum

A' Design Award ລະດັບເງິນ Winner in ພາຍໃນ Category

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The Design

About Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ

HCH ແມ່ນຮ້ານແຟຊັນບູທີກທີ່ຕັ້ງຢູ່ໃນຫ້າງສັບພະສິນຄ້າທັນສະໄໝ. ການອອກແບບໄດ້ນຳໃຊ້ຫ້ອງໂຖງເສົາທີ່ມີຄວາມສົມມາດ, ເຊິ່ງເຮັດໃຫ້ນຶກເຖິງແຜນຜັງຂອງໂບດບາຊິລິກາແບບຄລາສສິກ. ດັ່ງນັ້ນ ພາຍໃນຈຶ່ງປ່ຽນຈາກລັກສະນະທາງການຄ້າໄປສູ່ລັກສະນະທີ່ສັກສິດ. ການວາງແຜນຍັງອີງໃສ່ວິຫານກຣີກບູຮານ ແລະ ຫຼັກການແກນສາຍຕາຂອງອະໂຄຣໂປລິສ. ຂົວສີບົວສາມແຫ່ງໄດ້ຖືກຈັດວາງໃຫ້ຊີ້ໄປຫາກັນ ແລະ ນຳພາຜູ້ເຂົ້າຊົມຜ່ານພື້ນທີ່ອັນເລິກເຊິ່ງ. ຮ່າງໃສ່ເສື້ອຜ້າສາມາດຖືກສຽບເຂົ້າໃນຮູຢູ່ໜ້າຂົວເພື່ອສ້າງເປັນທາງຍ່າງແຟຊັນ. ໄດ້ນຳໃຊ້ຄອນກຣີດເສີມໃຍແກ້ວ, ເທີຣັດໂຊ ແລະ ເຫຼັກກ້າ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hch ການອອກແບບພາຍໃນຮ້ານແຟຊັນບູທີກ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging
700 sqm
Tags
Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology
GRC, Terrazzo, Steel,
Design Challenge
The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration
The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration
Design: 2017-2018
Construction Completed: 2019
Team Members
Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits
Hanqi LI, Zefeng ZHANG

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