ຜົນງານ Crave ຄໍາຮ້ອງສະຫມັກມືຖື ໂດຍ Anjali Srikanth ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບເຫຼັກ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບສ່ວນຕິດຕໍ່, ການໂຕ້ຕອບ ແລະ ປະສົບການຜູ້ໃຊ້.
ເຫຼັກສ່ວນຕິດຕໍ່· 2020
Crave ຄໍາຮ້ອງສະຫມັກມືຖື
ໂດຍ Anjali Srikanth
ລູກຄ້າ: Capgemini
ຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ໃນໝວດ ສ່ວນຕິດຕໍ່
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #96149ການອອກແບບ
ກ່ຽວກັບ Crave ຄໍາຮ້ອງສະຫມັກມືຖື
ຄໍາຮ້ອງສະຫມັກມືຖື, Crave ໃຫ້ຄໍາຕອບສໍາລັບທຸກໆຄວາມຢາກ. ບໍລິການອາຫານການກິນແບບຄົບວົງຈອນ, Crave ເຊື່ອມຕໍ່ຜູ້ໃຊ້ເຂົ້າໃນສູດອາຫານແລະຮ້ານອາຫານ, ຈັດຕາຕະລາງການຈອງອາຫານແລະໃຫ້ຊຸມຊົນທີ່ຜູ້ຊົມໃຊ້ສາມາດແບ່ງປັນປະສົບການຂອງພວກເຂົາ. Crave ມີຮູບແບບຕາຂ່າຍໄຟຟ້າແບບ pinboard ແບບທີ່ມີເນື້ອຫາທີ່ເບິ່ງເຫັນ. ໂດຍຜ່ານການອອກແບບ ໜ້ອຍ ທີ່ສຸດແລະສີສັນສົດໃສ, ແຕ່ລະ ໜ້າ ຈໍຂອງອິນເຕີເຟດຈະຊ່ວຍໃຫ້ມີການເຮັດວຽກທີ່ຊັດເຈນໃນຂະນະທີ່ກະຕຸ້ນການມີສ່ວນຮ່ວມຂອງຜູ້ໃຊ້. ໃຊ້ Crave ເພື່ອປັບປຸງການປຸງແຕ່ງອາຫານຂອງຄົນເຮົາ, ຄົ້ນພົບອາຫານການກິນ ໃໝ່ ແລະກາຍເປັນສ່ວນ ໜຶ່ງ ຂອງຊຸມຊົນທີ່ກະຕຸ້ນໃຫ້ມີການ ສຳ ຫຼວດແລະເຮັດການປະຈົນໄພ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບເຫຼັກ
Crave ຄໍາຮ້ອງສະຫມັກມືຖື ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເຫຼັກ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສຳລັບການອອກແບບທີ່ດີ ທີ່ຕອບສະໜອງຄວາມຕ້ອງການທາງວິຊາຊີບ ແລະ ອຸດສາຫະກຳທີ່ຄາດຫວັງຈາກຜົນງານທີ່ອອກແບບມາຢ່າງດີ. ຜູ້ຊະນະລະດັບເຫຼັກສະແດງເຖິງທັກສະອັນຍິ່ງໃຫຍ່ ຄວາມຊຳນານສະເພາະສູງ ຄວາມເຂົ້າໃຈຂອງຜູ້ຊ່ຽວຊານ ແລະ ຄວາມສາມາດໃນການສ້າງສັນຂອງຜູ້ສ້າງ. Crave ຄໍາຮ້ອງສະຫມັກມືຖື ຖືກຄາດວ່າຈະເປັນຜົນງານທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ໃຊ້ງານໄດ້ຈິງ ແລະ ມີນະວັດຕະກຳ. ການອອກແບບທີ່ຊະນະລະດັບເຫຼັກນີ້ລວມວິທີປະຕິບັດທີ່ດີທີ່ສຸດຂອງອຸດສາຫະກຳ ແລະ ມີຄຸນລັກສະນະທາງເຕັກນິກທີ່ມີຄວາມສາມາດ ເຊື່ອມໂຍງກັບຄວາມຮູ້ ແລະ ພອນສະຫວັນ. Crave ຄໍາຮ້ອງສະຫມັກມືຖື ໄດ້ຮັບການເຄົາລົບສຳລັບຄວາມລະອຽດຮອບຄອບ ແລະ ຖືກອອກແບບເພື່ອປັບປຸງຄຸນນະພາບຊີວິດ ຊ່ວຍເຮັດໃຫ້ໂລກເປັນບ່ອນທີ່ດີຂຶ້ນ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
- ແທັກ
- food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
- ເຕັກໂນໂລຊີການຜະລິດ
- Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
- ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
- ການຄົ້ນຄວ້າ
- The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
- ແຮງບັນດານໃຈ
- Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
- ໄລຍະເວລາໂຄງການ
- Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
- ຂັ້ນຕອນການດຳເນີນງານ
- The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
- ສະມາຊິກທີມ
- Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya - ເຄຣດິດຮູບພາບ
- Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
