It's a Metaphor ໂຕະ by Emanuele Di Bacco is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບເຟີນິເຈີ Competition Category.
ທອງສຳລິດເຟີນິເຈີ· 2020
It's a Metaphor ໂຕະ
Client: Gladstone London
A' Design Award ລະດັບທອງສຳລິດ Winner in ເຟີນິເຈີ Category
Verified Award Winner
Verify Award Status for #96553The Design
About It's a Metaphor ໂຕະ
ໂຄງການນີ້ແມ່ນສະແດງຄວາມມ່ວນຊື່ນໃນຕົວເອງໃນຂະນະທີ່ຍົກລະດັບຄວາມຮັບຮູ້ຂອງສັງຄົມກ່ຽວກັບຄວາມສະ ເໝີ ພາບລະຫວ່າງຍິງ - ຊາຍ. ໂດຍສະເພາະ, ມັນໃຊ້ ຄຳ ປຽບທຽບທີ່ປົ່ງຈາກ Sumo ເຊິ່ງເປັນ ໜຶ່ງ ໃນກິລາທີ່ຜູ້ຊາຍໂດດເດັ່ນທີ່ສຸດໃນສັງຄົມຍີ່ປຸ່ນ. ແມ່ຍິງບໍ່ໄດ້ຮັບອະນຸຍາດໃຫ້ແຂ່ງຂັນເປັນມືອາຊີບໃນການແຂ່ງຂັນກິລານີ້ຕາມກົດລະບຽບ sexist, ເຊິ່ງມີຊາຍແດນຕິດກັບພວກເຂົາຢູ່ນອກວົງແຫວນທີ່ເປັນຜົນມາຈາກຄວາມບໍ່ສະອາດຂອງພວກເຂົາໂດຍເຫດຜົນຂອງເລືອດປະ ຈຳ ເດືອນ. ເຄາະນັກຮົບ sumo ກັບພື້ນດິນ, ໃນການບໍລິການຂອງຫມໍ້ດອກໄມ້ຫຼືຄົນອື່ນທີ່ມີຄວາມຕ້ອງການອື່ນໆ, ອາດຈະປະຕິເສດວ່າ sumo macho-dominance ຍັງຖືຢູ່, ໂດຍພຽງແຕ່ໃຊ້ສຽງຕະຫລົກແລະຕະຫລົກ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
It's a Metaphor ໂຕະ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. It's a Metaphor ໂຕະ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. It's a Metaphor ໂຕະ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
- Dimensions & Packaging
- Measures are in mm.
Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000 - Tags
- table, social design, equality of the sexes, Japan, sumo
- Production Technology
- 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.
The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through. - Design Challenge
- The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
- Research
- The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
- Inspiration
- "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions. - Project Duration
- The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
- Operation Flow
- A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
- Patents
- Copyrights belong to Emanuele Di Bacco
- Team Members
- Emanuele Di Bacco
- Image Credits
- Emanuele Di Bacco all Rights Reserved
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