Pass On ຊຸດພາບຖ່າຍ by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບການຖ່າຍຮູບ ແລະ ການຕັດຕໍ່ຮູບ Competition Category.

ທອງສຳລິດການຖ່າຍຮູບ· 2020

Pass On ຊຸດພາບຖ່າຍ

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award ລະດັບທອງສຳລິດ Winner in ການຖ່າຍຮູບ Category

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The Design

About Pass On ຊຸດພາບຖ່າຍ

Pass On ແມ່ນຊຸດພາບຖ່າຍທີ່ສ້າງຂຶ້ນອ້ອມຮອບພາບຂອງຂໍ້ຄວາມທີ່ຖືກປິດຜະນຶກໄວ້ພາຍໃນຂວດ. ແຕ່ລະພາບຖ່າຍໄດ້ຮັບແຮງບັນດານໃຈຈາກຄຳສັບດຽວ ເຊັ່ນ: ຄວາມຫວັງ ຫຼື ພີ່ນ້ອງກັນ, ແລະ ນຳສະເໜີຄຳສັບນັ້ນຜ່ານຄວາມໝາຍຂອງມັນ ຫຼື ຜ່ານເຫດການທີ່ເກີດຂຶ້ນຈິງ. ອົງປະກອບດຽວກັນສາມຢ່າງ, ຄື ຂໍ້ຄວາມ, ຂວດ ແລະ ນ້ຳ, ປາກົດຢູ່ໃນທຸກໆພາບ, ແຕ່ແຕ່ລະຫົວຂໍ້ຖືກນຳສະເໜີໃນວິທີທີ່ແຕກຕ່າງກັນ. ສາກ, ຕູ້ປາພິເສດ ແລະ ກົນໄກສະເພາະຕ່າງໆ ໄດ້ຖືກສ້າງຂຶ້ນສຳລັບພາບຖ່າຍເຫຼົ່ານີ້. ພາບດິຈິຕອນປະສົມປະສານລະຫວ່າງການແຊກແຊງ ແລະ ການປະສົມພາບເຂົ້າກັນ, ແລະ ຖືກພິມດ້ວຍລະບົບອິງເຈັດເທິງເຈ້ຍຝ້າຍ.

The Recognition

About the A' Design Award ລະດັບທອງສຳລິດ

Pass On ຊຸດພາບຖ່າຍ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Pass On ຊຸດພາບຖ່າຍ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Pass On ຊຸດພາບຖ່າຍ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla