WiseTribe Education ການລະບຸໂຕຕົນທາງສາຍຕາ by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2020
WiseTribe Education ການລະບຸໂຕຕົນທາງສາຍຕາ
Client: WiseTribe education
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #97579The Design
About WiseTribe Education ການລະບຸໂຕຕົນທາງສາຍຕາ
WiseTribe Education ແມ່ນການລະບຸໂຕຕົນທາງສາຍຕາທີ່ສ້າງຂຶ້ນສຳລັບອົງກອນການສຶກສາທີ່ໃຫ້ບໍລິການແກ່ເດັກນ້ອຍຕັ້ງແຕ່ແຮກເກີດຈົນເຖິງອາຍຸສິບສອງປີ. ຊື່ຍີ່ຫໍ້ພາສາຈີນ weisi ອອກສຽງຄ້າຍຄືກັບຄຳສັບພາສາອັງກິດ wise ເຊິ່ງກໍມີຄວາມໝາຍວ່າ ຄວາມຄິດ ອີກດ້ວຍ. ການລະບຸໂຕຕົນນີ້ໃຊ້ການປະສົມສີທີ່ໂດດເດັ່ນ ແລະ ກຣາຟິກເສີມເພື່ອສະແດງເຖິງຄວາມເປັນອິດສະຫຼະ ແລະ ຈິນຕະນາການ. ຕົວລະຄອນມາສຄອດ ລວມທັງຮູບຄົນພື້ນເມືອງ, ໄດໂນເສົາ, ຕົ້ນໄມ້ແຫ່ງປັນຍາ ແລະ ດາວເຄາະ ຊ່ວຍໃຫ້ເດັກນ້ອຍເຊື່ອມໂຍງກັບຍີ່ຫໍ້. ການລະບຸໂຕຕົນນີ້ຖືກນຳໃຊ້ກັບໂປສເຕີ, ແມ່ແບບສື່ສັງຄົມ, ນາມບັດ, ຊອງຈົດໝາຍ ແລະ ປ້າຍເຄື່ອງໝາຍ.
The Recognition
About the A' Design Award ລະດັບເງິນ
WiseTribe Education ການລະບຸໂຕຕົນທາງສາຍຕາ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. WiseTribe Education ການລະບຸໂຕຕົນທາງສາຍຕາ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. WiseTribe Education ການລະບຸໂຕຕົນທາງສາຍຕາ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng - Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
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