Project Yellow ການອອກແບບ Ip Visual by Yu Chen

Project Yellow ການອອກແບບ Ip Visual by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບຄອມພິວເຕີກຣາຟິກ, ການສ້າງແບບຈຳລອງ 3 ມິຕິ, ພື້ນຜິວ ແລະ ການເຣນເດີ Competition Category.

ເງິນຄອມພິວເຕີກຣາຟິກ· 2020

Project Yellow ການອອກແບບ Ip Visual

by Yu Chen

Client: Hubei University of Technology

A' Design Award ລະດັບເງິນ Winner in ຄອມພິວເຕີກຣາຟິກ Category

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The Design

About Project Yellow ການອອກແບບ Ip Visual

Project Yellow ແມ່ນໂຄງການສິນລະປະທີ່ສົມບູນແບບເຊິ່ງສ້າງແນວຄິດທີ່ເບິ່ງເຫັນຂອງທຸກສິ່ງທຸກຢ່າງເປັນສີເຫຼືອງ. ອີງຕາມວິໄສທັດທີ່ ສຳ ຄັນ, ງານວາງສະແດງກາງແຈ້ງຂະ ໜາດ ໃຫຍ່ຈະຖືກສ້າງຂື້ນໃນຕົວເມືອງຕ່າງໆ, ແລະຊຸດຂອງວັດທະນະ ທຳ ແລະວັດທະນະ ທຳ ທີ່ສ້າງສັນຈະຖືກຜະລິດໃນເວລາດຽວກັນ. ໃນຖານະທີ່ເປັນ IP ສາຍຕາ, ໂຄງການສີເຫຼືອງມີຮູບພາບທີ່ ໜ້າ ສົນໃຈແລະມີສີສັນທີ່ເຂັ້ມແຂງເພື່ອສ້າງເປັນວິໄສທັດທີ່ເປັນເອກະພາບ, ເຊິ່ງເຮັດໃຫ້ຄົນບໍ່ສາມາດລືມໄດ້. ເໝາະ ສຳ ລັບການໂຄສະນາທາງອິນເຕີເນັດແລະອອບໄລນ໌ຂະ ໜາດ ໃຫຍ່, ແລະຜົນໄດ້ຮັບຂອງອະນຸພັນທາງສາຍຕາ, ມັນແມ່ນໂຄງການອອກແບບທີ່ເປັນເອກະລັກສະເພາະ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Project Yellow ການອອກແບບ Ip Visual ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Project Yellow ການອອກແບບ Ip Visual ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Project Yellow ການອອກແບບ Ip Visual ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen