Hak Hi Kong Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ເງິນກຣາຟິກ· 2020
Hak Hi Kong Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
A' Design Award ລະດັບເງິນ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #99273The Design
About Hak Hi Kong Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ
ຂໍ້ສະ ເໜີ ດັ່ງກ່າວໃຊ້ 3 ແນວຄິດໃນການກໍ່ສ້າງລະບົບ CI ຄືນ ໃໝ່ ສຳ ລັບທ່າເຮືອຫາປາ Yong-An. ສັນຍາລັກ ທຳ ອິດແມ່ນສັນຍາລັກ ໃໝ່ ທີ່ສ້າງຂື້ນດ້ວຍວັດສະດຸສາຍຕາສະເພາະທີ່ສະກັດຈາກຄຸນລັກສະນະວັດທະນະ ທຳ ຂອງຊຸມຊົນ Hakka. ຂັ້ນຕອນຕໍ່ໄປແມ່ນການສ້າງປະສົບການໃນການບັນເທີງຄືນ ໃໝ່, ຈາກນັ້ນສ້າງຕົວລະຄອນທີ່ມີ ໜ້າ ກາກສອງຕົວແທນແລະໃຫ້ພວກມັນປະກົດຕົວໃນສະຖານທີ່ ໃໝ່ໆ ສຳ ລັບການ ນຳ ພານັກທ່ອງທ່ຽວເຂົ້າໄປໃນທ່າເຮືອ. ສຸດທ້າຍ, ວາງແຜນ 9 ຈຸດພາຍໃນ, ອ້ອມຮອບດ້ວຍກິດຈະ ກຳ ການບັນເທີງແລະອາຫານແຊບໆ.
The Recognition
About the A' Design Award ລະດັບເງິນ
Hak Hi Kong Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Hak Hi Kong Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Hak Hi Kong Yong ການປ່ຽນແປງ ໃໝ່ ຂອງທ່າເຮືອ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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