Bomapp ການອອກແບບອັດຕະລັກຂອງແບຣນ by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບກຣາຟິກ, ພາບປະກອບ ແລະ ການສື່ສານດ້ວຍພາບ Competition Category.
ທອງສຳລິດກຣາຟິກ· 2020
Bomapp ການອອກແບບອັດຕະລັກຂອງແບຣນ
by Taiyoon Lee
Client: Bomapp
A' Design Award ລະດັບທອງສຳລິດ Winner in ກຣາຟິກ Category
Verified Award Winner
Verify Award Status for #99409The Design
About Bomapp ການອອກແບບອັດຕະລັກຂອງແບຣນ
Bomapp ແມ່ນການອອກແບບອັດຕະລັກຂອງແບຣນທີ່ຖືກສ້າງຂຶ້ນສຳລັບບໍລິສັດເທັກໂນໂລຊີປະກັນໄພ. ຊື່ Bomapp ແມ່ນການປະສົມປະສານລະຫວ່າງ boheom ຄຳສັບພາສາເກົາຫຼີທີ່ໝາຍເຖິງການປະກັນໄພ ກັບຄຳວ່າ map (ແຜນທີ່). ສັນຍາລັກ, ລວດລາຍກາຟິກ ແລະ ການອອກແບບໂດຍລວມສະທ້ອນເຖິງແນວຄວາມຄິດຂອງການໂອບກອດ ເຊິ່ງເປັນການເສີມສ້າງອັດຕະລັກຂອງແບຣນໃຫ້ເຂັ້ມແຂງຂຶ້ນ. ໂລໂກ້ຕົວອັກສອນປະກອບດ້ວຍຕົວອັກສອນ B ທີ່ຖືກອອກແບບໃຫ້ສະທ້ອນເຖິງອັດຕາສ່ວນຄຳ (golden ratio). ຮູບຊົງເລຂາຄະນິດທີ່ແມ່ນຍຳຖືກນຳໃຊ້ເພື່ອສະແດງອອກເຖິງຄວາມໄວ້ວາງໃຈ ແລະ ຄວາມເປັນມືອາຊີບ ເຊິ່ງເປັນຄຸນຄ່າຫຼັກຂອງອຸດສາຫະກຳປະກັນໄພ. ໂລໂກ້ປາກົດຢູ່ໃນສີດຽວ ຄືສີຟ້າ ຫຼື ສີຂາວ ຂຶ້ນຢູ່ກັບພື້ນຫຼັງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
Bomapp ການອອກແບບອັດຕະລັກຂອງແບຣນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. Bomapp ການອອກແບບອັດຕະລັກຂອງແບຣນ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. Bomapp ການອອກແບບອັດຕະລັກຂອງແບຣນ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensions & Packaging
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tags
- Bomapp , insurance, finance, branding
- Production Technology
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Design Challenge
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Research
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Project Duration
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Operation Flow
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Team Members
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
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