Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ by Aleksandr Volkov

Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບງານ ແລະ ກິດຈະກຳ Competition Category.

ເງິນງານ· 2020

Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ

by Aleksandr Volkov

Client: Economiton

A' Design Award ລະດັບເງິນ Winner in ງານ Category

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The Design

About Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ

Mixed Reality ແມ່ນການຕິດຕັ້ງພາບໂຮໂລກຣາມແບບໂຕ້ຕອບທີ່ຖືກສ້າງຂຶ້ນສຳລັບບູດວາງສະແດງກ່ຽວກັບຍຸດທະສາດພະລັງງານຂອງນະຄອນມົສກູ. ການຕິດຕັ້ງນີ້ອີງໃສ່ຫຼັກການ Pepper's Ghost, ເຊິ່ງໄດ້ຖືກຂະຫຍາຍດ້ວຍຊັ້ນເພີ່ມເຕີມ. ຝາຫຼັງ LED, ໂປຣເຈັກເຕີພື້ນສາມໜ່ວຍ ແລະ ໄຟ LED ທີ່ຕິດຢູ່ເພດານ ເຮັດວຽກຮ່ວມກັບແຜ່ນຟິມໂຮໂລກຣາມ, ແວ່ນແຍງ ແລະ ສຽງ. ແສງ ແລະ ເງົາທີ່ເຄື່ອນໄຫວເຮັດໃຫ້ວັດຖຸທີ່ສາຍພາບມີຄວາມຮູ້ສຶກເຖິງການມີຢູ່ຢ່າງແຮງກ້າ. ຜູ້ເຂົ້າຊົມເລືອກຫົວຂໍ້ໃນໜ້າຈໍສຳຜັດ ແລະ ເບິ່ງຮູບຮ່າງ ແລະ ກຣາຟປະກົດຂຶ້ນ ແລະ ລະລາຍໄປໃນອາກາດ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Mixed Reality ການຕິດຕັ້ງພາບໂຮໂລກຣາມ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.