Xiao Jing ກະເປົາເດີນທາງ by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບເງິນ in ການອອກແບບອຸປະກອນເສີມແຟຊັ່ນ ແລະ ການເດີນທາງ Competition Category.

ເງິນອຸປະກອນເສີມ· 2020

Xiao Jing ກະເປົາເດີນທາງ

by Zaiyong Fa

Client: Taobao Xinxuan

A' Design Award ລະດັບເງິນ Winner in ອຸປະກອນເສີມ Category

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Colors

The Design

About Xiao Jing ກະເປົາເດີນທາງ

ຊ້ຽວ ຈິງ (Xiao Jing) ແມ່ນກະເປົາເດີນທາງເປືອກແຂງທີ່ໄດ້ຮັບແຮງບັນດານໃຈມາຈາກສາຍໜັງທີ່ເຄີຍໃຊ້ຮັດກະເປົາໃນເວລາເດີນທາງ. ເປືອກດ້ານໜ້າມີຮູບຊົງຕາໜ່າງນູນທີ່ຊວນໃຫ້ນຶກເຖິງສາຍທີ່ໄຂວ້ກັນ, ໂດຍມີລວດລາຍໄມ້ກາງແຂນຢູ່ແຕ່ລະຈຸດຕັດກັນຄ້າຍຄືກັບເສັ້ນດ້າຍຫຍິບ. ຕາໜ່າງດັ່ງກ່າວຍັງເສີມສ້າງຄວາມແຂງແຮງໃຫ້ເປືອກຕ້ານທານກັບແຮງກົດ. ເປືອກສາມຊັ້ນໃຫ້ຄວາມແຂງແຮງ ແລະ ຄວາມທົນທານຕໍ່ການສຶກຫຼໍ່, ແລະ ພື້ນຜິວແມ່ນສຳເລັດດ້ວຍການບຳບັດແບບ electronic scrub. ບອລແບຣິງແບບເລື່ອນຊ່ວຍໃຫ້ການເຄື່ອນທີ່ລຽບ ແລະ ງຽບ. ພາຍໃນຖືກແບ່ງອອກເປັນພື້ນທີ່ແຍກກັນສຳລັບເສື້ອຜ້າ, ເຄື່ອງອະນາໄມ, ເອກະສານ ແລະ ອຸປະກອນເອເລັກໂຕຣນິກ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Xiao Jing ກະເປົາເດີນທາງ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Xiao Jing ກະເປົາເດີນທາງ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Xiao Jing ກະເປົາເດີນທາງ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong