The Mix Land ຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວ by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award ລະດັບທອງສຳລິດ in ການອອກແບບພື້ນທີ່ພາຍໃນ ແລະ ນິທັດສະການ Competition Category.
ທອງສຳລິດພາຍໃນ· 2020
The Mix Land ຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວ
by Yuan Lijun
Client: Xianxiang Design
A' Design Award ລະດັບທອງສຳລິດ Winner in ພາຍໃນ Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land ຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວ
The Mix Land ເປັນຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວທີ່ຕັ້ງຢູ່ໃນເມືອງຫາງໂຈວ, ປະເທດຈີນ. ແນວຄວາມຄິດການອອກແບບເລີ່ມຕົ້ນຈາກພາບລັກຂອງຫ້ອງທົດລອງວິທະຍາສາດ ແລະນຳເອົາວັດທະນະທຳສະຕຣີດມາປະຍຸກໃຊ້ກັບການສະແດງພາຍໃນຮ້ານ. ງານຕິດຕັ້ງສິລະປະທີ່ມີການເຄື່ອນໄຫວສາມຊິ້ນ ເອີ້ນວ່າ ໂຕະສະກັດພະລັງງານ, ໂຕະຄວບແໜ້ນ ແລະໂຕະການແຍກສະຫຼາຍ, ໄດ້ປະສົມປະສານສຽງ, ພາບ ແລະການສຳຜັດ ເພື່ອສ້າງປະສົບການແບບໂຕ້ຕອບ. ສີຟ້ານີອອນທີ່ມີຄວາມອີ່ມຕົວສູງ, ປະຕູ ແລະປ່ອງຢ້ຽມທີ່ມີສີສັນ ພ້ອມທັງໜ້າຈໍດິຈິຕອລ ໄດ້ປະກອບເປັນຈຸດເດັ່ນທາງສາຍຕາຫຼັກ. ງານຕິດຕັ້ງສະແດງສາມາດຈັດວາງໃໝ່ໄດ້ພາຍໃນພື້ນທີ່ເປີດ, ເຮັດໃຫ້ຮ້ານສາມາດປັບຕົວເຂົ້າກັບຄວາມຕ້ອງການທາງການຄ້າ ແລະປະສົບການໄດ້ທັງສອງຢ່າງ.
The Recognition
About the A' Design Award ລະດັບທອງສຳລິດ
The Mix Land ຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບທອງສຳລິດ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບທີ່ໂດດເດັ່ນ ເຊິ່ງມີລັກສະນະເດັ່ນດ້ວຍຄວາມຄິດສ້າງສັນ ຄວາມຫຼັກແຫຼມ ແລະ ຄວາມຄົມຄາຍ. ຜູ້ຊະນະລະດັບທອງສຳລິດແມ່ນຜົນງານທີ່ມີທັກສະພຽງພໍ ແລະ ສ້າງສັນຢ່າງໂດດເດັ່ນ ທີ່ຢືນຢັນປະສົບການອັນກວ້າງຂວາງ ຈິນຕະນາການ ແລະ ຄວາມສາມາດຂອງຜູ້ອອກແບບ. The Mix Land ຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວ ຖືກຄາດວ່າຈະເປັນສິ່ງຂອງທີ່ໄດ້ຮັບການຍົກຍ້ອງສູງ ໜ້າຊົມເຊີຍ ແລະ ເປັນທີ່ຮັກແພງ ທີ່ເປັນມືອາຊີບ ແລະ ມີນະວັດຕະກຳຢ່າງໂດດເດັ່ນ. ການອອກແບບທີ່ຊະນະລະດັບທອງສຳລິດນີ້ນຳໃຊ້ວິທີປະຕິບັດທີ່ດີທີ່ສຸດໃນດ້ານສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ ແລະ ດີເລີດໃນການເອົາໃຈໃສ່ລາຍລະອຽດ. The Mix Land ຮ້ານຄ້າແຟຊັ່ນສະຕຣີດແວ ຕອບສະໜອງຄວາມຕ້ອງການຢ່າງດີເລີດ ສຳຜັດຄວາມປາດຖະໜາ ດຶງດູດຄວາມຮູ້ສຶກ ແລະ ກະຕຸ້ນຄວາມຢາກຮູ້ຢາກເຫັນ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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