ຜົນງານ Akbank Mobile App ມືຖື ໂດຍ Akbank T.A.S ເປັນຜູ້ຊະນະທີ່ໄດ້ຮັບຄວາມນັບຖືສູງຂອງລາງວັນ 2020 A' Design Award ລະດັບຄຳ ອັນຊົງກຽດໃນໝວດການແຂ່ງຂັນ ການອອກແບບເທັກໂນໂລຊີມືຖື, ແອັບພລິເຄຊັ່ນ ແລະ ຊອບແວ.
ຄຳມືຖື· 2020
Akbank Mobile App ມືຖື
ໂດຍ Akbank T.A.S
ລູກຄ້າ: Akbank
ຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ໃນໝວດ ມືຖື
ຜູ້ຊະນະລາງວັນທີ່ຢັ້ງຢືນແລ້ວ
ຢັ້ງຢືນສະຖານະລາງວັນສຳລັບ #99903ການອອກແບບ
ກ່ຽວກັບ Akbank Mobile App ມືຖື
ການອອກແບບ ໃໝ່ ຂອງແອັບbankມືຖື Akbank ໃຫ້ມຸມມອງ ໃໝ່ ໃນແງ່ຂອງສັງຄົມ, ສະຫຼາດ, ພິສູດໃນອະນາຄົດແລະມີປະສົບການໃນການທະນາຄານທີ່ມີຄ່າຕອບແທນ. ດ້ວຍການອອກແບບພື້ນທີ່ສ່ວນບຸກຄົນໃນ ໜ້າ ຫຼັກ, ຜູ້ໃຊ້ສາມາດເບິ່ງຄວາມເຂົ້າໃຈທີ່ສະຫຼາດເພື່ອຊ່ວຍຜ່ອນຄາຍຊີວິດການເງິນຂອງພວກເຂົາ. ພ້ອມກັນນີ້, ດ້ວຍວິທີການອອກແບບ ໃໝ່ ນີ້, ການເຮັດທຸລະ ກຳ ທາງທະນາຄານແບບດັ້ງເດີມເວົ້າພາສາຂອງຜູ້ໃຊ້ທີ່ມີສາຍຕາຕິດຕໍ່, ເບິ່ງກະແສງ່າຍໆກະແສແລະແນວຄິດ.
ການຮັບຮູ້
ກ່ຽວກັບ A' Design Award ລະດັບຄຳ
Akbank Mobile App ມືຖື ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບຄຳ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງສຳລັບການອອກແບບຊັ້ນນຳ ທີ່ອັດສະຈັນ ແລະ ໂດດເດັ່ນ. ຜູ້ຊະນະລະດັບຄຳແມ່ນຜົນງານທີ່ມີນະວັດຕະກຳສູງ ມີວິໄສທັດ ແລະ ເຈີດຈ້າງົດງາມ ທີ່ສະທ້ອນພອນສະຫວັນ ປັນຍາ ແລະ ຄວາມຊຳນານຂອງຜູ້ອອກແບບ. Akbank Mobile App ມືຖື ຖືກຄາດວ່າຈະເປັນການປະດິດທີ່ໄດ້ຮັບການຍ້ອງຍໍສູງ ສ້າງແນວໂນ້ມ ແລະ ມອບຄຸນຄ່າທີ່ບໍ່ເຄີຍມີມາກ່ອນ. ການອອກແບບທີ່ຊະນະລະດັບຄຳນີ້ແມ່ນໂຄງການທີ່ອັດສະຈັນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Akbank Mobile App ມືຖື ສ້າງຄວາມປາດຖະໜາທີ່ເຂັ້ມຂຸ້ນ ປຸກຄວາມຫຼົງໄຫຼ ຊຸກຍູ້ຄວາມຄິດສ້າງສັນ ແລະ ດຶງດູດໃຈພວກເຮົາ.
ເບື້ອງຫຼັງການອອກແບບ
ຊຸດຂ່າວ
ຂໍ້ມູນ, ສະມາຊິກທີມ ແລະ ລາຍລະອຽດທາງເຕັກນິກທີ່ສະໜອງໂດຍນັກອອກແບບ.
- ຄຸນສົມບັດພິເສດ
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- ຂະໜາດ ແລະ ບັນຈຸພັນ
- iOS, Android
- ແທັກ
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- ເຕັກໂນໂລຊີການຜະລິດ
- The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript - ສິ່ງທ້າທາຍດ້ານການອອກແບບ
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- ການຄົ້ນຄວ້າ
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- ແຮງບັນດານໃຈ
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- ໄລຍະເວລາໂຄງການ
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- ຂັ້ນຕອນການດຳເນີນງານ
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- ສິດທິບັດ
- Copyrights belong to Akbank T.A.Ş, 2019.
- ສະມາຊິກທີມ
- Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - ເຄຣດິດຮູບພາບ
- Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
ໂຄສະນາ
ສຳຫຼວດນອກເໜືອຈາກ Designers.org
ຄົ້ນພົບຜະລິດຕະພັນ, ບໍລິການ ແລະ ໂອກາດຈາກຄູ່ຮ່ວມໂຄສະນາຂອງພວກເຮົາ.
ສຳຫຼວດເພີ່ມເຕີມ
ການອອກແບບທີ່ກ່ຽວຂ້ອງ
ສຳຫຼວດການອອກແບບທີ່ໄດ້ຮັບລາງວັນເພີ່ມເຕີມຈາກໝວດໝູ່ດຽວກັນ, ຄັດເລືອກຕາມຄຸນນະພາບ.
