Ai Academy Prekės ženklo identitetas by Emanuele Grittini

Ai Academy Prekės ženklo identitetas by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Geležinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

GeležinisGrafika· 2020

Ai Academy Prekės ženklo identitetas

by Emanuele Grittini

Client: Ai Academy

Geležinis apdovanojimas A' Design Award Winner in Grafika Category

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Colors

The Design

About Ai Academy Prekės ženklo identitetas

„Ai Academy" yra prekės ženklo identitetas, sukurtas dirbtinio intelekto srityje dirbančiai kompanijai. Logotipas sukurtas naudojant lygiaplotį šriftą (monospaced), kuris dažniausiai naudojamas programavimo aplinkose. Fonai perteikia daugiadisciplininį dirbtinio intelekto pobūdį per abstrakčius vaizdus, be tiesioginės nuorodos į technologijas. Jie sukurti taikant eksperimentines spalvų maišymo technikas su vandeniniais dažais, vėliau nufotografuoti ir apdoroti postprodukcijos metu. Kontrastas tarp logotipo ir fonų užtikrina aiškų logotipo matomumą. Ryškios spalvos padeda atpažinti prekės ženklą renginių ir socialinių tinklų medžiagoje.

The Recognition

About the Geležinis apdovanojimas A' Design Award

Ai Academy Prekės ženklo identitetas laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad Ai Academy Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. Ai Academy Prekės ženklo identitetas gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.