Co Ba Coffee Kavos pakuotė by My Linh Mac

Co Ba Coffee Kavos pakuotė by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

BronzinisPakuotės· 2020

Co Ba Coffee Kavos pakuotė

by My Linh Mac

Client: Mmac

Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Kavos pakuotė

„Co Ba Coffee“ – tai pakuotės dizainas, sukurtas vietnamietiškam kavos prekės ženklui. Pakuotė pristato kiaušinių kavą – tradicinį Vietnamo gėrimą, kuris kitose šalyse vis dar mažai žinomas. Logotipas sukurtas remiantis minimalistiniu įkūrėjo portretu. Prekės ženklo pavadinimas kilęs iš vietnamietiško žodžio, reiškiančio tetą, ir primena šeimos ryšius bei bendruomeninį gyvenimą. Spalvos paimtos iš žemės ūkio kraštovaizdžio, kuriame auginami kavamedžiai. Maišeliams ir raštinės reikmenims naudojamas perdirbamas popierius bei poliesteris. Modernus dizainas skirtas kavą mėgstantiems žmonėms, kurie visada skuba.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Co Ba Coffee Kavos pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Co Ba Coffee Kavos pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Co Ba Coffee Kavos pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac