Sidabrinis Fotografija · 2020
Problue Annual Posters Pagrindinė funkcija: Plakatas
- Sidabrinis apdovanojimas A' Design Award 2020 in Fotografija
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 31,450
- Verification code F0CB233922 · Verify this award
Colors
About Problue Annual Posters Pagrindinė funkcija: Plakatas
„Problue Annual Posters" – tai spausdintų plakatų serija, sukurta nardymo prekės ženklui. Kiekviename plakate rodomas vienas modelis, vilkintis ir stilingą miesto aprangą, ir nardymo kostiumą, todėl perėjimas tarp kasdienio gyvenimo ir nardymo tampa matomas. Džentelmenui pritaikyta pilkai mėlyna spalva, suteikianti eleganciją, o damai – raudona. Kamufliažiniai plaukmenys nurodo miesto gyvenimo judėjimą. Kontrastai išdėstyti sąmoningai, pavyzdžiui, greitas ir ramus, kasdieninė apranga ir nardymo kostiumas, sklandus ir aštrus. Kiekvieno plakato matmenys yra 420 x 594 milimetrai.
About the Sidabrinis apdovanojimas A' Design Award
Problue Annual Posters Pagrindinė funkcija: Plakatas laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Problue Annual Posters Pagrindinė funkcija: Plakatas bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Problue Annual Posters Pagrindinė funkcija: Plakatas yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Press Kit
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
