Jianlibao Wepop Gėrimų pakuotė by Tiger Pan

Jianlibao Wepop Gėrimų pakuotė by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2020

Jianlibao Wepop Gėrimų pakuotė

by Tiger Pan

Client: Jianlibao

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jianlibao Wepop Gėrimų pakuotė

"Wepop" – tai pakuotė, sukurta becukriui vaisių aromato gazuotam vandeniui. PET butelis pasižymi paprasta forma, kuri viršuje siaurėja. Šilkografijos matinė plėvelė suteikia paviršiui tvirtą sukibimą ir švelnų pojūtį. Šrifte naudojamas pikselinis efektas, o kiekvienas simbolis suskaidytas į atskirus brūkšnius, veikiančius kaip konstrukciniai elementai. Vaisiai iliustruoti pop meno stiliumi, o keturis skonius žymi kontrastingos, itin sodrios spalvos. Pakuotės tikslas – pristatyti sveiką gėrimą jauniems vartotojams.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Jianlibao Wepop Gėrimų pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Jianlibao Wepop Gėrimų pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Jianlibao Wepop Gėrimų pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie