Boho Ras Supakuoti Kokteiliai – autorius Abhijeet Thakur

Darbas Boho Ras Supakuoti Kokteiliai, kurio autorius Abhijeet Thakur, yra itin vertinamas prestižinio 2020 Sidabrinis apdovanojimas A' Design Award laimėtojas konkurso kategorijoje Pakuočių dizainas.

SidabrinisPakuotės· 2020

Boho Ras Supakuoti Kokteiliai

Dizaineris: Abhijeet Thakur

Klientas: Abhijeet Thakur

Kategorijos Pakuotės laimėtojas – Sidabrinis apdovanojimas A' Design Award

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Patvirtintas apdovanojimo laimėtojas

Patikrinti apdovanojimo statusą – #101804

Aplankykite svetainę Peržiūrėti A' Design Award Pranešimas spaudai Apdovanojimo ženklelis

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Dizainas

Apie Boho Ras Supakuoti Kokteiliai

„Boho Ras“ parduoda supakuotus kokteilius, pagamintus iš geriausių vietinių indiškų dvasių. Produktas turi bohemišką vaizdą, kuriame užfiksuotas netradicinis meninis gyvenimo būdas, o produkto vizualai yra abstraktus pavojaus, kurį vartotojas gauna išgėręs kokteilį, vaizdavimas. Tai puikiai pavyko pasiekti, kai susitiko „Global“ ir „Local“, kur jie susilieja, kad suformuotų „Glocal“ vibe produktą. „Boho Ras“ parduoda gryną alkoholį 200 ml buteliuose ir supakuotus kokteilius 200 ml ir 750 ml buteliuose.

Pripažinimas

Apie Sidabrinis apdovanojimas A' Design Award

Boho Ras Supakuoti Kokteiliai laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Boho Ras Supakuoti Kokteiliai bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Boho Ras Supakuoti Kokteiliai yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Už dizaino

Spaudos rinkinys

Dizainerio pateikti kreditai, komandos nariai ir techninė informacija.

Unikalios savybės: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Matmenys ir pakuotė: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Žymos: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Gamybos technologija: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Dizaino iššūkis: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Tyrimas: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Įkvėpimas: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Projekto trukmė: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Veikimo eiga: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.