Poma Elektrinis dantų šepetėlis by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Grožio, asmens priežiūros ir kosmetikos produktų dizainas Competition Category.
BronzinisKosmetikos produktas· 2020
Poma Elektrinis dantų šepetėlis
Client: PomaBrush
Bronzinis apdovanojimas A' Design Award Winner in Kosmetikos produktas Category
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The Design
About Poma Elektrinis dantų šepetėlis
Poma – tai elektrinis dantų šepetėlis, skirtas kasdienei burnos priežiūrai ir kelionėms. Korpusas ir šepetėlio galvutė pagaminti iš maistinės klasės silikono, kuris užtikrina patikimą sukibimą ir švelnų dantų bei dantenų valymą. Silikoniniai šereliai sukaupia mažiau bakterijų, todėl juos reikia keisti tik du kartus per metus. Šepetėlio korpusas yra 20 procentų mažesnis nei daugumos elektrinių dantų šepetėlių, o vienas valymo režimas užtikrina paprastą naudojimą. Kompaktiškas įkrovimo dėklas veikia belaidžiu būdu ir išlaiko šepetėlio įkrovą dar trims mėnesiams.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Poma Elektrinis dantų šepetėlis laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Poma Elektrinis dantų šepetėlis bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Poma Elektrinis dantų šepetėlis puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
- Dimensions & Packaging
- Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm - Tags
- electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
- Production Technology
- Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
- Design Challenge
- The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
- Research
- This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
- Inspiration
- AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
- Project Duration
- This project has started in August 2018.
- Operation Flow
- Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
- Team Members
- 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales
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