Women of Wonder University Prekės ženklo identitetas by Salvita Bingelyte

Women of Wonder University Prekės ženklo identitetas by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2020

Women of Wonder University Prekės ženklo identitetas

by Salvita Bingelyte

Client: Salvita Design

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Colors

The Design

About Women of Wonder University Prekės ženklo identitetas

„Women of Wonder University" – tai prekės ženklo identitetas, sukurtas dvylikos savaičių kursui, kuris paruošia moteris būsimam darbui ir gyvenimo pusiausvyrai. Identitetas sujungia pirmąsias „Women of Wonder" raides į trumpą žodį WoW, pateiktą paryškintu šriftu. Rožinė spalva simbolizuoja moteriškumą ir galimybes, šviesiai mėlyna – atvirumą ir perspektyvą, o tamsiai mėlyna – pasitikėjimą ir žinias. Spalvotas logotipas naudojamas baltame fone, o baltas logotipas – ryškiuose fonuose. Dizainas suteikia platformai didelį matomumą ir energiją.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Women of Wonder University Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Women of Wonder University Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Women of Wonder University Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens