Fil Pagrindinė funkcija: Prekės ženklo tapatybė by Young Huale is a highly esteemed winner of the very prestigious 2020 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
SidabrinisGrafika· 2020
Fil Pagrindinė funkcija: Prekės ženklo tapatybė
by Young Huale
Client: By-Enjoy
Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Fil Pagrindinė funkcija: Prekės ženklo tapatybė
FIL – tai prekės ženklo tapatybės sistema, sukurta parduotuvei, prekiaujančiai dizainerių kolekcijomis ir kitais dizaino gaminiais. Pavadinimas FIL prancūziškai reiškia liniją. Per trijų raidžių vidurį eina ištisinė linija, todėl už prekės ženklo slypinti idėja tampa tiesioginė ir matoma. Liniją galima pailginti arba sutrumpinti, todėl logotipą galima naudoti skirtingo ilgio ir skirtingose pozicijose, išlaikant vientisą įvaizdį. Ši tapatybė pritaikoma parduotuvės iškaboms, vizitinėms kortelėms, pakuotėms, biuro reikmenims, vardinėms etiketėms, rankinėms ir popieriaus gaminiams.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Fil Pagrindinė funkcija: Prekės ženklo tapatybė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Fil Pagrindinė funkcija: Prekės ženklo tapatybė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Fil Pagrindinė funkcija: Prekės ženklo tapatybė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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