Pizzamax Prekės ženklo identitetas by Salvita Bingelyte

Pizzamax Prekės ženklo identitetas by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2020

Pizzamax Prekės ženklo identitetas

by Salvita Bingelyte

Client: Salvita Design

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Colors

The Design

About Pizzamax Prekės ženklo identitetas

„Pizzamax“ yra nedidelio picerijų tinklo Lietuvoje prekės ženklo identitetas. Ankstesnis identitetas maišė kelis grafinius stilius ir suteikė klientams menką prekės ženklo pojūtį. Perkurtas dizainas naudoja supaprastintą logotipą su raudona, juoda ir balta spalvomis, siejamomis su klasikine itališka pica. Žodžiai „pizza“ ir „max“ išdėstyti skirtingose vizitinių kortelių ir picų dėžių pusėse. Raidės M ir X turi užlenktus galus, primenančius kepėjus, tiesiomis rankomis nešančius picas. Identitetas pritaikytas vizitinėms kortelėms, firminiams blankams, picų dėžėms ir aprangai.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Pizzamax Prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Pizzamax Prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Pizzamax Prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens