Woonwaard Firmos stilius by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Auksinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
AuksinisGrafika· 2021
Woonwaard Firmos stilius
Client: REBRANDT® — Dutch Masters in Rebranding
Auksinis apdovanojimas A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Woonwaard Firmos stilius
Woonwaard – tai firmos stilius, sukurtas vienai didžiausių būsto asociacijų Nyderlanduose. Šis identitetas yra modernus, tačiau rimtas, perteikiantis ramybę ir giedrumą. Dizainas atspindi nuomininkų įvairovę ir teigiamus nuomos aspektus. Kiekvienam pritaikymui suteikiamas unikalus apskritimų rinkinys, paimtas iš bazinio dizaino, kurį sudaro daugiau nei 250 apskritimų skirtingose kompozicijose ir spalvose. Spausdintinei medijai naudojamas FSC sertifikuotas popierius su šešiomis Pantone spalvomis ir juoda spalva. Skaitmeniniai pritaikymai sumažina popieriaus naudojimą.
The Recognition
About the Auksinis apdovanojimas A' Design Award
Woonwaard Firmos stilius laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Woonwaard Firmos stilius bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Woonwaard Firmos stilius kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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