Sister's Ice Cream Ledai by Azadeh Gholizadeh

Sister's Ice Cream Ledai by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 Auksinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

AuksinisPakuotės· 2020

Sister's Ice Cream Ledai

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

Auksinis apdovanojimas A' Design Award Winner in Pakuotės Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream Ledai

Ši pakuotė skirta „Sisters Ice Cream“ įmonei. Dizaino komanda bandė panaudoti tris damas, primenančias šio produkto gamintojus, laimingomis spalvomis, atsirandančiomis iš kiekvieno ledų skonio. Kiekviename dizaino skonyje ledo ledo forma naudojama kaip veikėjo plaukai, atspindinti įdomų ir naują ledų pakuočių įvaizdį. Ši naujoji forma sulaukė didelio konkurentų dėmesio ir sulaukė aukštų pardavimų. Dizainas bando sukurti originalią ir kūrybingą pakuotę.

The Recognition

About the Auksinis apdovanojimas A' Design Award

Sister's Ice Cream Ledai laimėjo Auksinį apdovanojimą A' Design Award, itin prestižinį pripažinimą, skiriamą pirmos klasės, nuostabiems ir puikiems dizainams. Aukso laureatai yra labai novatoriški, įžvalgūs ir akinamai žvilgantys kūriniai, atspindintys jų kūrėjų talentą, išmintį ir meistriškumą. Tikimasi, kad Sister's Ice Cream Ledai bus labai giriamas, tendencijas kuriantis ir monumentalus išradimas, teikiantis precedento neturinčią vertę. Šis Auksiniu apdovanojimu įvertintas dizainas yra nuostabus, vertinamas projektas, plečiantis meno, mokslo, dizaino ir technologijų ribas. Sister's Ice Cream Ledai kelia intensyvų troškimą, žadina aistrą, skatina kūrybiškumą ir žavi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018