Mi Temple of Heaven Builder Packaging Konstruktoriaus žaislo pakuotė by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
BronzinisPakuotės· 2021
Mi Temple of Heaven Builder Packaging Konstruktoriaus žaislo pakuotė
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Bronzinis apdovanojimas A' Design Award Winner in Pakuotės Category
- 13,077
- Verified Award Winner
- Verify Award Status for #106355
The Design
About Mi Temple of Heaven Builder Packaging Konstruktoriaus žaislo pakuotė
Pakuotė „Mi Temple of Heaven Builder“ – tai popierinė konstruktoriaus žaislo pakuotė. Ant išorinio paviršiaus plonomis linijomis pavaizduotas Geros derliaus maldos rūmas, o dosnus baltos erdvės išdėstymas suteikia vaizdui ramybės. Konstrukcija viename dėžutės korpuse sujungia eksponavimo ir pakuotės funkcijas. Atidarius viršutinį dangtelį atsiveria spausdintos durys, vaizduojančios tradicinės kinų medžio jungčių istoriją, o jų kitoje pusėje pateiktas visų dalių sąrašas. Už durų sluoksniais sudėti maišeliai su detalėmis. Vidinę konstrukciją galima išimti ir pakartotinai naudoti kaip laikymo dėžutę.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Mi Temple of Heaven Builder Packaging Konstruktoriaus žaislo pakuotė laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Mi Temple of Heaven Builder Packaging Konstruktoriaus žaislo pakuotė bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Mi Temple of Heaven Builder Packaging Konstruktoriaus žaislo pakuotė puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
