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iONE360 Vizualinis produktų konfigūratorius by Colijn IT

iONE360 Vizualinis produktų konfigūratorius by Colijn IT is a highly esteemed winner of the very prestigious 2021 Geležinis apdovanojimas A' Design Award in Didmeninės, mažmeninės prekybos, komercijos ir elektroninės prekybos dizainas Competition Category.


GeležinisPrekyba· 2021

iONE360 Vizualinis produktų konfigūratorius

by Colijn IT

Client: iONE360

Geležinis apdovanojimas A' Design Award Winner in Prekyba Category

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The Design

About iONE360 Vizualinis produktų konfigūratorius

iONE360 – tai vizualinis produktų konfigūratorius, sukurtas baldų pramonei. Programinė įranga apdoroja pritaikomus produktus su sudėtingomis verslo taisyklėmis ir kainodara, dėl kurių gali susidaryti milijonai variantų. Naudotojai gali kurti konfigūracijas bei pridėti 2D ir 3D vizualizacijas, kurios paverčiamos nuosekliu, žingsnis po žingsnio vykstančiu pardavimo procesu. iONE360 platinamas kaip „JavaScript“ paketai, todėl konfigūratorius veikia naršyklėje ir gali būti integruotas į interneto svetaines, internetines parduotuves bei verslo sistemas. Virtualios ir papildytos realybės vaizdai veikia naujausiuose išmaniuosiuose telefonuose be atskiros programėlės.

The Recognition

About the Geležinis apdovanojimas A' Design Award

iONE360 Vizualinis produktų konfigūratorius laimėjo Geležinį apdovanojimą A' Design Award, prestižinį pripažinimą, skiriamą geriems dizainams, atitinkantiems profesinius ir pramoninius reikalavimus, kurių tikimasi iš gerai suprojektuotų kūrinių. Geležies laureatai rodo didelius kūrėjų įgūdžius, aukštą specializaciją, ekspertinį supratimą ir kūrybinį gebėjimą. Tikimasi, kad iONE360 Vizualinis produktų konfigūratorius bus aukštai vertinamas, žavimas ir brangus kūrinys, praktiškas ir novatoriškas. Šis Geležiniu apdovanojimu įvertintas dizainas integruoja geriausias pramonės praktikas ir turi kompetentingas technines savybes, susietas su patirtimi ir talentu. iONE360 Vizualinis produktų konfigūratorius gerbiamas už kruopštumą ir sukurtas taip, kad gerintų gyvenimo kokybę ir padėtų padaryti pasaulį geresne vieta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
Dimensions & Packaging
Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
Tags
product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
Production Technology
In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
Design Challenge
Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
Research
Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
Inspiration
Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
Project Duration
This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
Operation Flow
Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
Patents
Copyright 2009 - 2021 by Colijn IT / Cside global
Team Members
Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew
Image Credits
Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.

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