Birds and Coffee Pakuotė by Kristina Pacesaite

Birds and Coffee Pakuotė by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.

SidabrinisPakuotės· 2021

Birds and Coffee Pakuotė

by Kristina Pacesaite

Client: Kavos gurmanai

Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category

23,535

Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Pakuotė

Kiekvienas produktas nusipelno tinkamos pakuotės. Sukurdamas šią pakuotę dizaineris padėjo sėkmingai veikiančiai kavos skrudintuvų įmonei pasiekti naujus žmones, kurie vertina aukščiausios kokybės kavą ir rūpinasi jos kilme. Suteikdama naują pakuotės išvaizdą, dizaineris stengėsi padidinti rankų darbo kavos, kuri atkeliauja beveik iš visų žemynų, vertę. Sprendimas naudoti kiekvienos šalies paukščių iliustracijas buvo pagrįstas jų elegantišku pobūdžiu ir rankų darbo pojūčiu, kurį jie suteikia galutiniam produktui. Kraftpopierius ir tamsiai ruda iliustracijų spalva taip pat tarnauja tam pačiam tikslui.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Birds and Coffee Pakuotė laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Birds and Coffee Pakuotė bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Birds and Coffee Pakuotė yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite