Novacolor Dažų parduotuvė-salonas by Peihe Xie

Novacolor Dažų parduotuvė-salonas by Peihe Xie is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

BronzinisInterjeras· 2021

Novacolor Dažų parduotuvė-salonas

by Peihe Xie

Client: AD Architecture

Bronzinis apdovanojimas A' Design Award Winner in Interjeras Category

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Colors

The Design

About Novacolor Dažų parduotuvė-salonas

Novacolor yra dažų parduotuvė-salonas Šantou mieste, Guangdongo provincijoje, Kinijoje. Interjeras užima 180 kvadratinių metrų ir jame pristatoma daugiau nei 200 dažų tekstūrų ir spalvų. Parduotuvė-salonas užima prekybos centro kampą su nedideliu lankytojų srautu, todėl dėmesio pritraukimas buvo pagrindinė projekto strategijos dalis. Sutrauktas įėjimas pažymi perėjimą į vidinę erdvę. Virš erdvės pakabinta mėlyna elipsoido forma, atkartojanti plano kreivę. Naudotos medžiagos apima nerūdijantį plieną, dažus, mikrocementą, permatomą plėvelę ir keičiamo skaidrumo stiklą. Įtempta membraninė konstrukcija skleidžia švelnią šviesą ant pristatomų produktų.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Novacolor Dažų parduotuvė-salonas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Novacolor Dažų parduotuvė-salonas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Novacolor Dažų parduotuvė-salonas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun