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Growing Tree Augantis Medis by Lei Yang, Shaohua Lei and Chengyong Li

Growing Tree Augantis Medis by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Baldų dizainas Competition Category.


BronzinisBaldai· 2021

Growing Tree Augantis Medis

by Lei Yang, Shaohua Lei and Chengyong Li

Client: Ziel Home Furnishing Technology Co., Ltd

Bronzinis apdovanojimas A' Design Award Winner in Baldai Category

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Colors

The Design

About Growing Tree Augantis Medis

„Augantis Medis" – tai vaikams skirta drabužių pakaba. Augančio Medžio aukštį galima reguliuoti spiralinės konstrukcijos dėka, todėl pakaba išlieka naudinga vaikams augant. Idėja atspindi tai, kaip maži sodinukai išauga į aukštus medžius. Geometrinės formos sudaro kabliukus, o ta pati konstrukcija leidžia keisti jų kampus ir aukštį. Apvalus pagrindas užtikrina atramą ir stabilumą. Ryškios spalvos skatina vaikus savarankiškai pasikabinti drabužius, kepures ir kuprines. Naudojama nedaug medžiagų, todėl pailgėja pakabos naudojimo laikas.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Growing Tree Augantis Medis laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Growing Tree Augantis Medis bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Growing Tree Augantis Medis puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
Dimensions & Packaging
Width 330mm, Depth 330mm, Height 1500mm
Tags
Growing, Rack, Children, Sustainable, Spin
Production Technology
Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
Design Challenge
Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
Research
Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
Inspiration
Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
Project Duration
The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
Operation Flow
With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Patents
Patent No:202030188414.8
Patent No:202020690491.8
Team Members
Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen

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