Harlem Advocacy Plakatų serija by Jiaqi Song

Harlem Advocacy Plakatų serija by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

BronzinisGrafika· 2021

Harlem Advocacy Plakatų serija

by Jiaqi Song

Client: Bandujo Advertising Design

Bronzinis apdovanojimas A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Plakatų serija

Harlem Advocacy – tai reklaminės kampanijos plakatų serija, sukurta visuomenės sveikatos propagavimo programai Harleme, Niujorke. Plakatuose derinamas prekės ženklo logotipas su iliustruotomis piktogramomis, kur kiekviena piktograma reprezentuoja vieną paslaugą, tokią kaip medicininė, socialinė, švietimo ar su darbu susijusi pagalba. Pagrindiniame plakate pavaizduotos visos piktogramos kartu. Viešam platinimui serija padalinta į atskirus plakatus, kuriuose kiekviena piktograma pavaizduota dideliu formatu. Vizualinį stilių įkvėpė pop art kryptis, todėl vietos gyventojai gali greitai atpažinti teikiamas paslaugas.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Harlem Advocacy Plakatų serija laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Harlem Advocacy Plakatų serija bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Harlem Advocacy Plakatų serija puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.