Hang Seng Bank Banko skyriaus interjeras by Marco Choi and Yan Yik Lun

Hang Seng Bank Banko skyriaus interjeras by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Interjero ir parodų erdvių dizainas Competition Category.

BronzinisInterjeras· 2021

Hang Seng Bank Banko skyriaus interjeras

by Marco Choi and Yan Yik Lun

Client: IMO design

Bronzinis apdovanojimas A' Design Award Winner in Interjeras Category

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Colors

The Design

About Hang Seng Bank Banko skyriaus interjeras

Hang Seng Bank yra naujos kartos banko skyriaus interjeras, esantis Honkonge. Skyrius užima 152 kvadratinius metrus ir turi atvirą, svetingą išplanavimą su jaukiu apšvietimu ir šiltais medžio elementais. Interjere integruotos skaitmeninių paslaugų funkcijos, įskaitant elektroninį eilių valdymą, skaitmeninių paslaugų barą ir savitarnos langelį. Klientai gali gauti elektroninį bilietą aptarnavimui prie langelio per mobiliojo bankininkystės programą dar prieš atvykdami. Šio projekto tikslas – sumažinti laukimo laiką skyriuje ir padaryti bankininkystės paslaugas efektyvesnes ir interaktyvesnes.

The Recognition

About the Bronzinis apdovanojimas A' Design Award

Hang Seng Bank Banko skyriaus interjeras laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Hang Seng Bank Banko skyriaus interjeras bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Hang Seng Bank Banko skyriaus interjeras puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab