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Eastern Blocks Betoniniai papuošalai by Gerda Liudvinaviciute

Eastern Blocks Betoniniai papuošalai by Gerda Liudvinaviciute is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Juvelyrikos dizainas Competition Category.


SidabrinisJuvelyrika· 2021

Eastern Blocks Betoniniai papuošalai

by Gerda Liudvinaviciute

Client: Celsius 273

Sidabrinis apdovanojimas A' Design Award Winner in Juvelyrika Category

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Colors

The Design

About Eastern Blocks Betoniniai papuošalai

„Eastern Blocks“ – tai betoninių papuošalų kolekcija, įkvėpta Rytų Europos daugiabučių plokščių namų. Kolekciją sudaro vėriniai ir auskarai, atkartojantys surenkamų daugiabučių formas. Betonas pasirinktas todėl, kad ši medžiaga yra lengva, nesukelia alergijų ir nelengvai dūžta. Kiekvienas gaminys pirmiausia sukuriamas kaip trimatis piešinys, vėliau gaminami prototipai ir silikoninės liejimo formos. Užbaigtos betoninės dalys sujungiamos su sidabru ir oda. Kolekcija kviečia iš naujo pažvelgti į Rytų Europos architektūros paveldą.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Eastern Blocks Betoniniai papuošalai laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Eastern Blocks Betoniniai papuošalai bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Eastern Blocks Betoniniai papuošalai yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is wearable architecture. Concrete material and brutalist design with the story behind makes these accessories more than wearable - it's an educational, fashionable manifesto about architectural heritage and society.
Dimensions & Packaging
Necklaces approx.17.5 cm x 15.5 cm and other 18x11 thickness 0.5- 1 cm. Earrings 4x2 cm concrete detail and optional 5-9 cm silver wire long. Other earrings 14.5x2 cm.
Tags
concrete jewelry, architectural jewelry, eastern european, blockhouses, brutalist jewelry, soviet architecture, brutalist architecture, jewelry artist, jewelry designer,
Production Technology
I chose concrete material - light, non-allergenic, and less fragile to create an ode of a brutalist dystopia. First of all, I designed 3d drawings, made prototypes, and then, started to create molds for concrete details with silicon. When the concrete pieces were finished, I started metalworking with silver and leather materials.
Design Challenge
To find a form, which would be understandable, that it's blockhouse jewelry, but minimalist, aesthetic and impressive.
Research
I made monitoring of the architecture and society attitude of Eastern European houses. My objective was to find a way, how to talk about post-Soviet society and Eastern European architecture heritage in fashion accessories. The main point is to start a discussion with locals' minds about this unique architecture and spread this wearable message. In this collection, I question people’s attitudes towards Soviet heritage and invite you to take a fresh look at Soviet architecture and society's illusions.
Inspiration
The collection was inspired by Eastern European panel blockhouses as an iconic modern community symbol. Shapes of panel buildings and us - people, who live in individuality fiction, because the truth is that only a few centimeters between the walls separate us and our individuality is just fiction in this world.
Project Duration
This project started as an idea 2018 but I finished this collection 2020.
Operation Flow
Wearable jewelry made of concrete. Light, strong, and non - allergic material make jewelry more comfortable and wearable. This technology and design give a chance to wear architecture in real form and material as a piece of jewelry.
Team Members
Designer and artist Gerda Liudvinaviciute (artist name CELSIUS 273).
Image Credits
Photographer: Ieva Rudzionyte Model: Paulina Judzinskyte, Make up and hair: Indrija Kneize
Video credits:
ColorTaste
Model: Gabija Rostovskyte

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