Cascahuin Pagrindinė funkcija: Tekilos butelis by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Pakuočių dizainas Competition Category.
SidabrinisPakuotės· 2021
Cascahuin Pagrindinė funkcija: Tekilos butelis
Client: Tequila Cascahuín
Sidabrinis apdovanojimas A' Design Award Winner in Pakuotės Category
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The Design
About Cascahuin Pagrindinė funkcija: Tekilos butelis
Cascahuin – tai tekilai skirtas butelis. Butelio anga, žiedas ir kaklelis buvo modifikuoti taip, kad sandarinimo sistema veiktų su kamštine kamštele. Prekės ženklo ikona ant kaklelio pritaikyta aukštu reljefu, kuris suteikia pakuotei būdingą antspaudą. Stiklinis indas gaminamas pučiamojo formavimo būdu, o pagrindinė žaliava – natrio-kalcio stiklas. Kamštelis pagamintas iš atrinktų natūralių kamštienos granulių, nudažytų maistiniais augaliniais pigmentais. Butelio matmenys – 70 x 70 x 260 milimetrų. Dizainas įkvėptas ikispaniško laikotarpio amatų, medžiagų ir žvaigždžių skaitymo.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
Cascahuin Pagrindinė funkcija: Tekilos butelis laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Cascahuin Pagrindinė funkcija: Tekilos butelis bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Cascahuin Pagrindinė funkcija: Tekilos butelis yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
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