ReAim Push Pranešimų Platforma by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Sąsajos, sąveikos ir naudotojo patirties dizainas Competition Category.
SidabrinisSąsaja· 2021
ReAim Push Pranešimų Platforma
Client: ReAim
Sidabrinis apdovanojimas A' Design Award Winner in Sąsaja Category
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The Design
About ReAim Push Pranešimų Platforma
„ReAim“ siūlo paprastą būdą padidinti vartotojų įsitraukimą. „ReAim“ naudojamas lankytojams siųsti tikslinius tiesioginius pranešimus, kad jie nuolat sugrįžtų. Ši platforma leis įvairių tipų svetainių savininkams iš naujo įtraukti ir pasiekti savo auditoriją net tada, kai jie nėra jų svetainėje, naudojant tiesioginius pranešimus. Jos tikslas yra, kad kiekvienas galėtų paskelbti kampaniją, pridėti skelbimų ir pradėti siųsti tiesioginius pranešimus per kelias minutes po prisiregistravimo.
The Recognition
About the Sidabrinis apdovanojimas A' Design Award
ReAim Push Pranešimų Platforma laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad ReAim Push Pranešimų Platforma bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. ReAim Push Pranešimų Platforma yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.
Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration. - Dimensions & Packaging
- ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
- Tags
- ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
- Production Technology
- The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
- Design Challenge
- Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
- Research
- In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
- Inspiration
- ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.
For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user. - Project Duration
- It started in January 2020 and launched in August 2020.
- Operation Flow
- We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers. - Team Members
- Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic
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