Little Magic Vaikų drabužių prekės ženklo identitetas by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Bronzinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.
BronzinisGrafika· 2021
Little Magic Vaikų drabužių prekės ženklo identitetas
Client: Little Magic
Bronzinis apdovanojimas A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #111205The Design
About Little Magic Vaikų drabužių prekės ženklo identitetas
„Little Magic“ yra prekės ženklo identitetas, sukurtas vaikų drabužių linijai. Identitetui naudojamas ikoniškas magijos simbolis – triušis su skrybėle, kuris yra paprastas ir žaismingas. Gyvūnų iliustracijos sukurtos taip, kad skatintų vaikus ir tėvus gerbti visas Žemės būtybes. Drabužiai pagaminti iš GOTS sertifikuotos 100 procentų organinės medvilnės, spausdinti netoksiškais dažais, be kenksmingų cheminių medžiagų. Prekės ženklo ir priežiūros etiketės prisiūtos iš išorės, kad netrintų jautrios odos. Pakuotė pagaminta iš perdirbto kartono ir perdirbamo plastiko.
The Recognition
About the Bronzinis apdovanojimas A' Design Award
Little Magic Vaikų drabužių prekės ženklo identitetas laimėjo Bronzinį apdovanojimą A' Design Award, labai prestižinį pripažinimą, skiriamą išskirtiniams dizainams, kuriuos žymi kūrybiškumas, išradingumas ir sumanumas. Bronzos laureatai yra pakankamai įgudę ir stulbinamai kūrybingi dirbiniai, patvirtinantys jų kūrėjų didelę patirtį, vaizduotę ir išteklių gausą. Tikimasi, kad Little Magic Vaikų drabužių prekės ženklo identitetas bus aukštai vertinamas, žavimas ir brangus daiktas, žymiai profesionalus ir novatoriškas. Šis Bronziniu apdovanojimu įvertintas dizainas įtraukia geriausias praktikas mene, moksle, dizaine ir technologijose ir yra puikus dėl dėmesio detalėms. Little Magic Vaikų drabužių prekės ženklo identitetas puikiai tenkina poreikius, paliečia troškimus, žavi jausmus ir traukia smalsumą.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
- Dimensions & Packaging
- All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm - Tags
- Branding, Packaging, Illustration, Children Clothing.
- Production Technology
- Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.
Packaging materials: made from recycled cardboard & 100% recyclable plastic. - Design Challenge
- On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
- Research
- Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
- Inspiration
- The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
- Project Duration
- The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
- Operation Flow
- Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.
T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.
Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean. - Team Members
- Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang - Image Credits
- Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020
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