Lost Species Primary Function: Švietimo iliustracijos by Lara Wilkin

Lost Species Primary Function: Švietimo iliustracijos by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 Sidabrinis apdovanojimas A' Design Award in Grafikos, iliustracijų ir vizualinės komunikacijos dizainas Competition Category.

SidabrinisGrafika· 2021

Lost Species Primary Function: Švietimo iliustracijos

by Lara Wilkin

Client: Lara Wilkin

Sidabrinis apdovanojimas A' Design Award Winner in Grafika Category

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Colors

The Design

About Lost Species Primary Function: Švietimo iliustracijos

Book Text: Trys informacinės grafikos yra pagrindas pristatyti Lozoriaus efekto temą. Jos apima "Šešis didžiuosius masinius išnykimus", "Rūšių mirties sargybą", taip pat informacinę grafiką apie "Vietinius papartinius augalus ir žydinčius augalus" (remiantis Rote Liste, 2018). Lozoriaus efektas remiasi Lozoriaus efekto tema, kurią sukūrė paleontologas David Jablonski. Tai susiję su netyčiniu (atsitiktinai, per ekspediciją ar per perkėlimo projektus) anksčiau prarasto arba išnykusiu laikyto gyvybės pavidalo pakartotiniu atradimu.

The Recognition

About the Sidabrinis apdovanojimas A' Design Award

Lost Species Primary Function: Švietimo iliustracijos laimėjo Sidabrinį apdovanojimą A' Design Award, nepaprastai prestižinį pripažinimą, skiriamą aukščiausios klasės, puikiems ir įspūdingiems dizainams. Sidabro laureatai yra itin puikūs ir labai kūrybingi darbai, rodantys jų kūrėjų išskirtinę kompetenciją, talentą ir įžvalgumą. Tikimasi, kad Lost Species Primary Function: Švietimo iliustracijos bus nuostabus, pavyzdinis, labai profesionalus ir giliai novatoriškas kūrinys. Šis Sidabriniu apdovanojimu įvertintas dizainas yra žymus, žavimas išradimas, padedantis plėsti meno, mokslo, dizaino ir technologijų ribas. Lost Species Primary Function: Švietimo iliustracijos yra kūrinys, kuriam daugelis pavydi, žadinantis troškimus, teikiantis teigiamų jausmų ir sukeliantis nuostabą bei stebėjimąsi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The three information graphics serve as a basis
to introduce the topic of the Lazarus-Effect. They include The Six Major Mass Extinctions, Death Watch of the Species, as well as an information graphic of the local Fern Plants and Flowering Plants (based on the Rote Liste, 2018).
Dimensions & Packaging: Original Sizes

Farn- und Blütenpflanzen (Ferns and Flowering Plants) 16045 / 32000,
Die 6 großen Massenaussterben (The 6 Major Mass Extinctions) 32000 / 10733, Todesuhr der Arten (Death Clock of Species) 12669 / 12319
Tags: Lazarus Effect, Infographics, Natural sciences, mass extinction, extinction, animal welfare
Production Technology: First a drawn layout, than Adobe Illustrator (only used trackpad)
Design Challenge: The hardest part was it to visually compress the complex topic informations of extinction from the anthropological, biological and paleontological side into an understandable graphic. The infographics are a part of the Lazarus Effect-Campaign, special attention is paid to the complementary interaction.
The subject deals with the death and (mass) extinction. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums.
The design is rich in detail. They are drawn as vector graphics in black and white and thus fits in well with most of the musee's scenographic installations.

The graphics are structured in such a way that the viewer can discover more and more. All thre infographics are in a large-format and understandable for everyone. The Topics are compressed and build on on each other.
Inspiration: To educate about the extinction history and to promote the idea of sustainability among the general public, with emphases that extinction can be reversed, and to raise awareness of positive and negative human in uences on Nature. They are a part of the LazarusEffect campaign.
Project Duration: The project startet in may 2020
Operation Flow: The information graphics have been developed to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Photos:

Zoologisches Forschungsmuseum Alexander Koenig
Adenauerallee 160
53113 Bonn
Germany
Tel: +49 228 9122-0
Fax: +49 228 9122-212

Museum für Naturkunde - Berlin
Invalidenstr. 43
10115 Berlin
Germany
Tel: +49 030 889140 - 8591
Fax: + 49 030 889140 - 8814

Naturhistorisches Museum Wien
Maria-Theresien-Platz
1010 Wien
Tel.: + 43 1 52177-0
Fax: + 43 1 52177-578